BrandBuildingPro

Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating...

Panera CEO: We Can Never be the Food Police

“Panera can never be the food police,” says Panera CEO Blaine Hurst in a recent interview....

YouTube is Now Making it a Lot Cheaper to Advertise on TV

In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally...

5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead)

These days, it seems like everybody is using social media. You'd be hard-pressed to find someone who doesn't have a Facebook or Instagram account. S...

5 Ways Smart Marketers Repurpose Their Content

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being...

ThirdLove Leveraging Data and Tech to Successfully Compete With Victoria’s Secret

How does a startup compete with a huge brand like Victoria's Secret which by some accounts has nearly a 50 percent market share? By being different...

Moz Founder Says Google Knows Everything and is Now Relying on Behavioral Data for Search Rankings

Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who...

What are Retargeting Ads and Why Should Your Business Use Them?

Online retailers and small businesses understand how crucial advertising is in driving traffic to their websites. Unfortunately, 97 percent of first...

How the World’s Largest Online Travel Company Used Acquisitions to Grow

Booking Holdings is the world’s largest online travel company that owns Booking.com, Priceline, Agoda, Kayak, Rental Cars and Open Table. Glen Fogle...

Neil Patel: Word-of-Mouth Marketing is the Best Form of Marketing

The best form of marketing by far is word-of-mouth marketing because it is not only free but inherently viral. Internet marketing pioneer Neil Patel dives into word-of-mouth market...

Hopper CEO Says that their Travel App Predicts Future Prices via Big Data and AI

Hopper, an AI-driven prediction travel app that competes with Priceline and Expedia, is somewhat under the radar but actually has been around for over 3 years and has over 30 milli...

CaaStle CEO: Our Clothing as a Service (CAAS) Technology is not Disruptive

The clothing as a service business model is not disruptive for clothing retailers says CaaStle founder and CEO Christine Hunsicker. "It's completely...

Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?

For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many so...

Foursquare CEO: Facebook and Google Are Not Your Friends and Are After Domination

Foursquare CEO Jeff Glueck said in an interview that "Facebook and Google are not your friends, they're unreliable partners and are after domination...

Blitzscaling: Grow a High-Value Business at Lightning Speed

No one understands startups and how to make them grow at lightning speed better than Reid Hoffman. The businessman was an executive at PayPal when i...

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