BrandBuildingPro

Yum CEO: Driverless Cars, Robots Making Pizzas, This is All In Our Future
Yum Brands which owns Taco Bell, KFC, Pizza Hut and other restaurant brands are at the forefront of technological innovation. Yum also isn’t afraid...
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Wyze Announces $20 Million in VC Funding via YouTube Docudrama
Wyze has always been anything but boring. They have an affordable $20 security camera that makes...
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Starbucks Coming Out on Top in China, Says CEO
Starbucks CEO Kevin Johnson isn’t worried about competitors in the fast-growing coffee market i...
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Glossier CEO: We’re Building this People-Powered Ecosystem
Glossier is both a beauty company and a tech company that is succeeding by staying incredibly connected to their customers. Glossier founder and CEO Emily...
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Brands That Adjust to the New Economy Are Going to be More Successful
Former CKE Restaurants CEO Andy Puzder says that brands that adjust to the new economy are going to be more successful. He says that...
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Rumble Boxing Bringing the ā€œCoolā€ Factor to Fitness
The founding trainer of fitness startup Rumble Boxing says that we don’t...
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5 Ways to Promote Your Brand with IGTV
These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consu...
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Lands’ End CEO: If You Are Not on Amazon You Are Not Relevant
ā€œFor us, our partnership with Amazon was all about new customer acquisition,ā€ says Lands' End CEO Jerome Griffith. ā€œIf you look at searches online, more pe...
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Seth Godin on The Difference Between a Logo and a Brand
Enterprise marketing legend Seth Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that...
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Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
About a year and a half ago Chick-fil-A decided to go back to their roots of being a people first business in their use of email marketing. They scrapped m...
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Groupon CEO: New Plan ā€˜Moving Us Away From Email Deals’
Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for con...
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Why Vertical Videos are Now Essential to Growing Your Brand
There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos o...
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Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?
Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Sales...
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