B2BMarketingTrends

Marketers are starting to take LinkedIn much more seriously - especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional...

Twitter Just Made Periscope Better For Marketing

Twitter just added functionality to its Periscope livestreaming service that co...

Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing

While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a...

Does Instagram Have Any Value To B2B Marketers?

Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. Do you see Instagra...

Google Says To Reach YouTube Users On How-To Searches

Google is giving marketers some best practices for capitalizing on major growth in how-to searches on YouTube. Believe it or not, these types of searches have seen 70% growth year-...

LinkedIn Extends Ads To Publisher Sites

There's something of a trend happening with social media advertising platforms expanding to reach customers on third-party websites away from the actual social networks themselves....

LinkedIn Earnings Released, Revenue Up 45%

LinkedIn just released its earnings report for the third quarter, posting revenue of $568 million, up 45% year-over-year. Revenue from the U.S. totaled $343 million, and represente...

Here’s A Look At Which E-Commerce Categories Are Growing The Fastest

E-commerce is booming, and the coming holiday season will only fuel the fire. New research finds that consumer purchase intent is skyrocketing for many e-commerce categories....

Newegg Gives Same-Day Delivery A Try

Electronics e-tailer Newegg announced that it is testing a same-day delivery service starting in Los Angeles. With rival Amazon increasing its own same-day delivery coverage, it's...

LinkedIn Earnings Released, Revenue Up 47%

LinkedIn just released its earnings report for the second quarter with revenue of $534 million, up 47% year-over-year. Net loss (attributable to common stockholders) was $1 million...

LinkedIn Is Acquiring B2B Marketing Platform Bizo

LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash....

Newegg Launches B2B Marketplace

Online electronics retailer Newegg announced the launch of a new B2B marketplace called NeweggBusiness. It serves as a third-party channel to connect B2B buyers and sellers, focusi...

Which Social Networks & Types Of Posts Are Working For B2B?

B2B Marketing recently released its Social Media Benchmarking Report for 2014, and pulled some key findings together into an interesting infographic. It looks at the social net...

Survey: Businesses Not Satisfied With Their B2B Lead Generation Processes

A recent survey from Salesfusion and Demand Metric found that most small and mid-sized companies have lead generation processes in place, but few (less than 10%) think they're high...

Report: B2B Trending Towards Mobile Before PC

eMarketer has a new report out called, "B2B Mobile Market...

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