B2BMarketingTrends

LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional n...

LinkedIn Publishing Platform Makes Global Push

LinkedIn just announced that its publishing platform is going global with localized languages. It's only been available in English until now, but today it's becoming available in P...

Selling To Customers Through ‘Shoppable Videos’

Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. "Sh...

Infographic Looks At The State Of B2B Product Marketing in 2015

Kapost, the company behind the marketing content engine of the same name, recently released an ebook called...

How Should B2B Companies Approach Pinterest?

Are there benefits to spending time and resources on Pinterest when you're a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and the...

Marketers Are Increasing Their Focus On LinkedIn

Marketers are starting to take LinkedIn much more seriously - especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional...

Twitter Just Made Periscope Better For Marketing

Twitter just added functionality to its Periscope livestreaming service that co...

Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing

While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a...

Does Instagram Have Any Value To B2B Marketers?

Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. Do you see Instagra...

Google Says To Reach YouTube Users On How-To Searches

Google is giving marketers some best practices for capitalizing on major growth in how-to searches on YouTube. Believe it or not, these types of searches have seen 70% growth year-...

LinkedIn Extends Ads To Publisher Sites

There's something of a trend happening with social media advertising platforms expanding to reach customers on third-party websites away from the actual social networks themselves....

LinkedIn Earnings Released, Revenue Up 45%

LinkedIn just released its earnings report for the third quarter, posting revenue of $568 million, up 45% year-over-year. Revenue from the U.S. totaled $343 million, and represente...

Here’s A Look At Which E-Commerce Categories Are Growing The Fastest

E-commerce is booming, and the coming holiday season will only fuel the fire. New research finds that consumer purchase intent is skyrocketing for many e-commerce categories....

Newegg Gives Same-Day Delivery A Try

Electronics e-tailer Newegg announced that it is testing a same-day delivery service starting in Los Angeles. With rival Amazon increasing its own same-day delivery coverage, it's...

LinkedIn Earnings Released, Revenue Up 47%

LinkedIn just released its earnings report for the second quarter with revenue of $534 million, up 47% year-over-year. Net loss (attributable to common stockholders) was $1 million...

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