B2BMarketingTrends

Email marketing software company Constant Contact just released a new study looking at open rates, finding that subscriber email domain and industry are major factors. According to...

Infographic Shows A Lot Of Helpful Pinterest Stats For Marketers

Last week, we looked at Ahalogy's recently released 2015 Pinterest Media Consumption Study,which includes a ton of interesting stats about how people are using it. It literally run...

What To Do And What Not To Do On LinkedIn

LinkedIn has 347 million users and reaches 200 countries and territories. Just for comparison, Twitter...

Here’s How LinkedIn Is Getting Better For B2B Sales And Marketing

LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional n...

LinkedIn Publishing Platform Makes Global Push

LinkedIn just announced that its publishing platform is going global with localized languages. It's only been available in English until now, but today it's becoming available in P...

Selling To Customers Through ‘Shoppable Videos’

Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. "Sh...

Infographic Looks At The State Of B2B Product Marketing in 2015

Kapost, the company behind the marketing content engine of the same name, recently released an ebook called...

How Should B2B Companies Approach Pinterest?

Are there benefits to spending time and resources on Pinterest when you're a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and the...

Marketers Are Increasing Their Focus On LinkedIn

Marketers are starting to take LinkedIn much more seriously - especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional...

Twitter Just Made Periscope Better For Marketing

Twitter just added functionality to its Periscope livestreaming service that co...

Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing

While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a...

Does Instagram Have Any Value To B2B Marketers?

Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. Do you see Instagra...

Google Says To Reach YouTube Users On How-To Searches

Google is giving marketers some best practices for capitalizing on major growth in how-to searches on YouTube. Believe it or not, these types of searches have seen 70% growth year-...

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