Amit Walia, President, Products & Marketing at Informatica
Without Data, There is No Great AI, Says Informatica Exec

“Without data, there’s no great AI, says Amit Walia, President, Products & Marketing at Informatica. “Now that AI is really becoming pervasive and at scale, you really need to give it relevant good contextual data. We see that happening a lot in the world of enterprise. AI is a part of everything that we do in data.”

How To Keep Your Remote Employees Feeling Connected

Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze. “Remote employees will always talk about how they feel disconnected from HQ and disconnected from the company.”

How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying…

Adobe CEO: “Adobe Has Really Been on a Tear”

Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. Adobe acquired commerce cloud platform Magento for $1.68 billion and then acquired Marketo for $4.75 billion.

4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.

GDPR Takes Effect in May, Is Your Business Ready?

A major change is on the business horizon. The General Data Protection Regulation (GDPR) will…

Should You Outsource Digital Marketing for Your Business?

For most companies, digital marketing is essential to growing and retaining their customer base. Unfortunately,…

Buying an eCommerce Website Vs. Starting One

Over the last few years, the eCommerce model has been giving brick-and-mortar retailers a run…

Small Businesses Better Reconsider Social Media

B2B research and reviews firm Clutch has released some interesting data-driven findings from their Social…

What Marketers Can Expect From LinkedIn in 2017

With the backing of Microsoft, LinkedIn has big plans to increase its effectiveness for marketers…