B2BMarketingTrends

Salesforce Launches Single Souce of Truth | Benioff: A Computer Science Holy Grail

Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is Customer 360 Truth and it is a new set of capabilities that allow companies to connect, authenticate and govern customer data and identity across Salesforce.

Foursquare CEO Jeff Glueck: We’re 99% NOT Social Media or Location Check-Ins

Foursquare CEO: We’re 99% NOT Social Media or Location Check-Ins

We’re 99 percent not social media or location check-ins, says Foursquare Labs CEO Jeff Glueck. We are rather a location technology platform that helps other companies with location technology, marketing tools, analytics tools, and the like. We’re actually more ubiquitous than ever. We are like a location layer underneath, an Intel Inside for location.

How to Build a Content Marketing Strategy (And Stick to It)

The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.

The Power is Going From Companies To Consumers, Says Drift CEO

“The most important thing for us and the reason we exist is that all the power is going to all of us, the buyers and consumers,” says Drift CEO David Cancel. “It’s going from companies to consumer buyers. We (as consumers) dictate everything now so every company in the world has to modify how they sell and service to make us happy.”

Without Data, There is No Great AI, Says Informatica Exec

“Without data, there’s no great AI, says Amit Walia, President, Products & Marketing at Informatica. “Now that AI is really becoming pervasive and at scale, you really need to give it relevant good contextual data. We see that happening a lot in the world of enterprise. AI is a part of everything that we do in data.”

How To Keep Your Remote Employees Feeling Connected

Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze. “Remote employees will always talk about how they feel disconnected from HQ and disconnected from the company.”