AdvertisingDay

In the competitive arena of digital advertising, small businesses often wonder if they can still hold their own against deep-pocketed giants on platforms like Google Ads. Recent in...

Perplexity AI Tests Commerce Ads Amid Adoption Hurdles and Backlash

Perplexity AI, the ambitious startup challenging traditional search giants with its AI-powered query engine, has been quietly testing commerce-focused advertising formats, but thes...

FTC Investigates Amazon, Google for Misleading Ad Practices

The U.S. Federal Trade Commission has launched a fresh investigation into the advertising practices of tech giants Amazon.com Inc. and Alphabet Inc.'s Google, focusing on whethe...

AI Drives Shift to Impression-Based Ads in Search and CTV

In the evolving world of digital advertising, a quiet revolution is underway as impression-based models gain traction in search and connected TV (CTV) ecosystems. Traditionally, ad...

WhatsApp’s Group Chat Ad Stars Adam Scott and Brody in Party Chaos

In the ever-evolving world of digital advertising, WhatsApp has launched a clever campaign that pits two Hollywood Adams against each other in a relatable battle over group chat et...

Semafor’s World Economy Summit Challenges Davos with D.C. Expansion

In the competitive arena of global economic forums, Semafor is making bold strides to establish itself as a premier convener of business leaders and policymakers. Founded in 202...

Adam McKay Teaches Mirimar’s John McKelvey Tonal Range in Super Bowl Ads

In the fast-paced world of advertising, where brands vie for fleeting consumer attention, creative leaders like John McKelvey of Mirimar are redefining how stories are told. McKelv...

2025 NFL Season: Record Ad Investments Fuel Streaming and Omnichannel Growth

As the 2025 NFL season kicks off amid record-breaking viewership expectations, advertisers are pouring unprecedented resources into football-related campaigns, leveraging the sport...

S4 Capital Cuts Jobs at Monks Amid Revenue Drop and Merger Talks

A Fresh Wave of Restructuring Hits S4 Capital In the ever-evolving world of digital advertising, S4 Capital, the brainchild of industry veteran Martin Sorrell, is once agai...

Ad Hijacking Costs Brands $12B: Bluepear’s AI Fraud Detection Solution

In the shadowy underbelly of digital advertising, a pernicious threat known as ad hijacking is siphoning billions from brands, often without their knowledge. This sophisticated...

ESPN Bet Unveils ‘Sportsbook for Sports Fans’ Campaign with Stephen A. Smith

As the 2025 NFL and college football seasons loom, ESPN Bet is making a bold push to capture the hearts—and wallets—of sports enthusiasts with a fresh marketing campaign that inter...

Denim Campaigns: Provocation, Backlash, and the Power of Authenticity

In the ever-evolving world of fashion marketing, denim campaigns have long served as cultural lightning rods, blending commerce with controversy to capture public attention. The re...

Data-Driven Ads Stifle Creativity: Experts Call for Human Balance

In the high-stakes world of modern advertising, a quiet crisis is unfolding: the relentless pursuit of efficiency is eroding the very foundations of creative strategy that once pro...

NC Senator Sues Omnicom, Whirlpool Over AI TED Talk Manipulation

In the high-stakes world of global advertising, where creativity meets commerce at events like the Cannes Lions International Festival of Creativity, a recent lawsuit has exposed t...

Swatch Group Apologizes for Racist Ad Backlash in China, Withdraws Campaign

Swiss watchmaker Swatch Group AG found itself at the center of a firestorm this week after an advertising campaign sparked widespread outrage in China, leading to a swift apology a...

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