Oh... and just in case anybody is wondering... some businesses are doing with facebook over here... and alot of them are just doing better overall from advertising or promoting with actual websites rather than Google Ads which are not only the most unappealing textual based ads but a huge privacy violation to boot...
Referrals coming in from real websites are paying customers... Google referrals are windows shoppers who kick the dirt all day long...
And to top it all off... anybody I have seen paying other for Google ads has been involved in click fraud... thousands of dollars spent so the money can be piped into some guy out of encido cailifornias pocket for clicking on advertisements all day long? No thanks
I mean... this is common sense... if you want to lose money... spend it with Google... if you want to make money, invest it back into your community...
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But 















Google is Free. Nobody pays for Google.
The Google Adwords program is a rip off... Why pay Google for traffic your already getting...
And why not support local business... I can advertise with businesses which are online and directly related to my niche... With Google... I get free rankings... Why would I pay for it?
Not as competitive? I think perhaps you mean... more cautious at to where the money is being spent.