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The new adwords interface allows to optimize the content network big time and offers an easy way to hunt for profitable domains: http://www.semwisdom.com/blog/optimization-and-domain-hunting-with-googl...
3 commentsThursday, April 30, 2009
By Chris Crum
Google announced today that it has expanded the beta testing for the new AdWords interface. It is now available in ten languages to most active AdWords accounts.
While Google promises that more languages will be added in the future, the ones that are currently available include:
- English
- Spanish
- French
- German
- Italian
- Dutch
- Hebrew
- Simplified Chinese
- Japanese
- Brazilian Portuguese
Users who have been added to the beta test can get to the new interface simply by logging in, though the old interface is still able to be viewed by using the "new interface (beta)" and "previous interface" links at the top of the page.
To get familiarized with the new interface Google has provided a microsite full of videos and a how-to guide that should serve as helpful resources. Videos cover topics like faster account navigation, tracking performance efficiently, finding new optimization opportunities, and spending less time making changes.
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New Interface Features
I have been an Adwords Qualified Individual and running more than 15 adwords campaign at the moment. New interface has really got some very good new features. Here are some of those:
->New campaign and ad group creation workflow: The old signup wizards are gone. Now you'll add keywords, create ads, and select your settings on the same tabs you use to manage them.
->In-line editing: No need to jump to a second page -- you can edit ads, keywords, placements, and bids within the tables on the campaign and ad group tabs in your account. Just hover over a row to reveal the editable fields.
->New 'Networks' tab: The old 'Placements' tab has a new name: the "Networks" tab. You'll still manage your placements there, and you'll also see the summary statistics for both your search and content networks.
->Account tree: Use this new menu beside your account pages to switch between campaigns. (It's similar to the popular navigation interface in AdWords Editor.)
->Campaign roll-ups: These new 'roll-up' views let you see and edit all of a campaign's keywords, placements, or ads in one place, instead of finding and changing them ad group by ad group.
->Performance summary graphs: Use these custom graphs to compare trends on every level of your account.
->Dynamic help content: Our new help section displays the FAQs you most likely need for the page you're viewing.
->Copy/move: Lets you copy and move keywords, placements, and ad groups between campaigns without leaving the campaign management interface.
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