YouTube Offering Sponsored Videos

By Chris Crum - Thu, 11/13/2008 - 12:31

Another Way of Monetizing

YouTube's at it again. Monetization that is. They're now offering Sponsored videos.

A post at the Official Google Blog says:

We are constantly working to develop the right advertising format for the right content and experience on YouTube. That's why our primary focus with Sponsored Videos is to build a platform consistent with the site's search and discovery experience. Just as AdWords provides people with relevant, non-obtrusive advertising, we hope that Sponsored Videos will provide useful, engaging content, accessible to advertisers of all kinds.

We think this is a great first step for offering users, partners, and advertisers search marketing solutions on YouTube. Like Google, our philosophy at YouTube is continuous innovation, so we will work to improve Sponsored Videos by listening to your feedback and observing the auction as it takes time to fully develop. We hope that by leveraging much of the technology and insight of the AdWords team, we can make this transition as easy as possible.

It will be interesting to see what other monetiziation methods they have in store. They seem to be rolling them out left and right lately.

News Tags: Advertising, Google, YouTube, online video

About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

5 Comments

By ride on mower (WPN reader) - Wed, 12/31/2008 - 04:24

Great

I think that this is great move because I think everything has to have some kind of commercials to be profitable.

By Guest (WPN reader) - Mon, 11/17/2008 - 08:30

Good service YouTube, but some problems...

Good service, but some problems. My site http://www.moscowbeauties.ru is about fasion, beauty, traveling and so on. But You Tube videos with high ranking on my site as a rule has another content. May be I to do something not right. May be. I will try again.

Best wishes to all readers! From Russia with love

Alex

By Tom.L (WPN reader) - Thu, 11/13/2008 - 04:54

Youtube

Since Google picked up Youtube it has been clear that they were going to make it into a money making machine, and why would they not? Let´s hope that Youtube remains as a place where you can find good videos and not only advertising.

By facebook junkie (WPN reader) - Thu, 11/13/2008 - 00:17

it's not easy....

I don't see how facebook will be profitable in the short-term, specially without ruining the user experience...

By Pittsburgh SEO (WPN reader) - Wed, 11/12/2008 - 22:15

Good For Them

Good for them, I think what they're doing good. For some reason I thought you could already do this on YouTube. I think the approach of having the sponsorship show up on the side like Google results is tried and true method so this should work well for them and advertisers.