AdvertisingDay
Rich Ord -
April 27, 2024
In a recent interview with CNBC, Evan Spiegel, CEO of Snap Inc., shared insights into the company's impressive quarterly performance, which saw stock prices soar by approximately 25%. The surge comes amid broader digital advertising recovery and Snap's successful integration of AI tools to enhance advertising effectiveness and content relevance.
AI's Role in Ad Revenue Acceleration
During the interview, Spiegel emphasized the...