"Google's mission is to organize the world's information and make it universally accessible and useful." It's a statement you're probably very familiar with at this point. It is also a statement that Google is still making good on as the latest project in line with this mission is digitally archiving the newspapers of history in a searchable way.
Two years ago (almost to the day), Google launched its archive search for Google News, which lets users look at older news stories, but until now, this has been limited to online publications. Now Google is incorporating actual newspaper articles into the Google News archives, so you can view papers from long before Google or even the Internet ever existed.
From the sound of it, it's going to be like having the world's largest library microfiche at the click of a mouse. It will be very interesting to see what kind of a range of publications Google will be able to gain access to. Think about all of the small towns out there with their own newspapers. I can't even begin to imagine how many there must be. A post on the Official Google Blog says that one of the company's partners is the Quebec Chronicle-Telegraph, which is North America's oldest newspaper, dating back over 244 years. The post discusses a number of American references, and it is unclear if this is going to be a global project, but I would assume that it will be eventually at least.
You might remember when Google introduced Google Book Search. It was also a pretty neat idea, but some publishers had problems with Google copying books and making them readily available online (they have even come quite a ways with that too though):
Hopefully most publications will cooperate with Google on this project, because it really could be an invaluable resource for research of all kinds.The newspaper articles will be searchable just like the existing Google News archives. We will just presumably be seeing more and more of the new results as Google gets deeper into the indexing. The newspaper archive is going to be one huge project for Google to conquer, but I'm sure they didn't think organizing the world's information was going to be a small or easy task.
I agree with Google and their outlook on being the most relevant search engine in the world. They make for a better browsing/searching experience nd not to mention they offer a competitive ad maretplace that forces web marketers to be compliant and good at what they do.
Google is dominating the search engine marketplace and has a high level of expectation on the site owners to make sure their sites are up to snuff.
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Google - just a new economy hype v.2.0
After the initial idea (to rank pages / sites against their references in the web) - wich was realized without a lot of money - not one another really new and worthy idea was come out of googles "brain". Google is driving just on his success from the first days.
To hold the "unique" (virtually) first position Google has to eat more and more money each month. Their only hope is to get another such breaking idea like the initial google - but this wont come out just of more money...
I understand why google makes a lot of secrets about their technology and "ideas". Even Google has some hundreds of "the smartes" peoples in their company - Google didn't found any really new idea in the last years.
To get new and more money in each day Google now would going to be "the biggest mobile operator", the biggest ISP for africa and middle east, the biggest satellite operator and so on. They have no experience in a lot of things they are "postulating" to do.
Googles search technology could acting as a "knowledge" or "information" access system? Why we wont such a unique system? I wont this. A search engine could not decide wich information is right and wich is wortheless. Sometimes "the true" is depending from a viewers point or a question. To get most out of the internet (and into it) we need a wide spreaden infrastructure - in the physical network as in the access technologies. This is a simple fact - but far to go for the most users - they are putting in one or two keywords and are still happy with the results wich Google is feeding them.
Google is a seeking engine - nothing more and nothing less. Google has enough to do to provide a successful service on his search engine in the next years. But there are no really breaking ideas - so they are trying to get into all possible ideas (independent from if it can be realized...). Google is like a Church - a lot of peoples just believing them - and put in their money and hope for a "better time"...
We all don't need a Google-Internet - we need Google as one service on the net - as a really good search engine (and sometimes a little more look over).
Personally i give Google not more then 5-10 years (i hope less then that - but wiseness comes slowly).
best regards,
Niels Dettenbach.
http://www.syndicat.com