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How Corrupt is the Digg Home Page?


"Digg Throat" Shares Some Secrets

DiggA top Digg user with a popular ratio of 34% has been getting paid well for promoting articles on Digg. His/her popularity has allowed numerous stories to reach the Digg Home Page, and when that happens he/she gets paid even more.

Invesp scored an interview with this person (who wishes to remain anonymous; for the purpose of this article, let's call them "Digg Throat"), and provides quite an interesting look into the behind-the-scenes world of Digg marketing and social media marketing in general. 

"I have worked for many popular blogs and I know most top users do," explains Digg Throat. "As of now I am involved with three blogs/companies that I regularly help with social media promotion, especially on Digg. To put it in short : my status and reach within the community allows me to help businesses leverage their opportunities by reaching a different crowd and a large crowd for that matter."

Digg Throat has been charging up to $700 per article for his/her promotion, and if a particular item reaches Digg's home page, he/she gets another $500. Now that's some easy money. Too bad it's frowned upon by Digg, and Digg users alike. However, paid promotion is just a fact of Digg. It's not a surprise, and users who have a real problem with it, will likely just find another site to read. Besides, is this really that much different than paying PR staff to push your message?

Digg Home Page


What is Digg to do though?

"Digg should strongly consider placing clearly labeled advertisements within the news stories," says TechCrunch's Michael Arrington. "Even as paid ads they’ll get a ton of traffic and Digg can charge accordingly. TechMeme, a tiny site in comparison, has done this successfully for some time. If Digg can’t stop its users from making a little money on the side, they may as well get in on the game."

Something like this could work for Digg. It could incorporate spots into ad campaigns with existing clients like YouTube allegedly does with its promoted videos. Digg users may not be too enthusiastic about such a scenario though.

Something tells me Digg is going to be doing some investigating. They ought to be able to at least narrow down the number of possible suspects for Digg Throat's identity. He/she may have wished to remain anonymous, but may have still given enough information away for Digg to figure out who they are. This may not do much to combat that problem of what some would refer to as "Digg Spam", but I'm sure they would like to at least get closer to the bottom of it.

About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

38 Comments

Something like this could

Something like this could work for Digg. It could incorporate spots into ad campaigns with existing clients like YouTube allegedly does with its promoted videos. Digg users may not be too enthusiastic about such a scenario though.

Yes corrupt!

There seems to be quite a significant fraud into the homepage . . . just for the obvious backlinks!
Envelope stuffing work form home

Scary

Not illegal but quite underhand? Make money from anything these days

Digging It

any platform with potential adverting exposure is bound to be abused

- Dr Blockbuster - denies being Digg Throat

True ... Dr Blockbuster did watch "All the Presidents Men" again this week ... but I strenuously deny being Digg Throat.  :wink:

Dr Blockbuster doesn't deny "Being a Scot", and he's still a Virgo like Sean Connery too!  How's that!

Dr Blockbuster
Networks & Forums

 

 

Digg

Not many make it to stardome on digg but this internet marketing has been going on for a long time.

 

Newsvine , digg if you are caught self promoting as I been caught a few times they will disable your account, but this guy is just making some cash from others not self promoting,

 

Digg sucks anyway

Book Publishing

Thank you for the blog.

Free Market

That's what happens in a free market society.

No surprise there

there have been sites popping up around the net where you can have your posts or site digged by users who then get paid for digging your content. But if just everyone ignores this guys diggs, wouldn't he just disappear?

Is this really a suprise to anyone??? Really?

I'm suprised that people think this is something new. What rock have you been under???

This is called Internet Marketing... do what ever you can to get traffic, hopefully qualified traffic, at a cost that allows you to make a profit.

This is just like hiring a PR person, just probably cheaper and you'll get a better ROI!!!

Additionally, it is interesting that Digg has yet to create a sponsored listing feature. Even PRNewswire and other sites, have done the same.

Media Campaign for Equity

I'm interested in reaching social network websites who are interested in trading equity for a $10,000,000 media campaign.

Digg

Luckily their are alternatives to Digg... Like uhm.... let me google this.

This is why they started PyraBang

PyraBang was started so that a market forces and true interest of the public would determine what news become popular. Some say the front page news look weird just like digg used to look a few years back.

You can try PyraBang out it out for free:

http://pyrabang.com/?ref=mentormatt8

 

 

Dugg for Dig Throat

Dugg for Digg Throat.

What kind of a pseudonym is that anyways? Did you guys make that up? LOL.

digg

I really don,t see much of a problem with it,on the upside they both provide a service to each other,one gets paid for articles that he/she{couldn,t resist a taste of the mystery}would otherwise have written for free,whilst he/she gets extra money to buy cigars or lingerie{depending on he/she,s prefence]the other i:e Digg gets good articles,that sometimes make the front page for free.As far as i am concerned it,s a win win situation and much ado about nothing.

he/she

Try s/he - it's less clumsy :)

The practice is not illegal

The practice is not illegal but I'm sure it is against Digg's terms of use policy. I'm sure there is a way to track such activity (voter's activity), whether Digg is watching or really cares is another story.

re:

Haha, great article.

How funny

Comical.

Digg has banned the posting of the original interview.

This URL has been widely reported by users for one of the following reasons: being used to spam Digg's submission process, posting spam content, or posting off-topic content

Oh dear Digg... Not good....

How Funny

Digg is like the emperor without any clothes on....they don't want to know whats going on....

Digg

has been corrupt like this for a long while.

But thats all things in life, get over it.

Digg needs change.

 The sooner Google buys Digg the better, the Digg Nazi's have been doing s**t like this for years

I see nothing wrong with

I see nothing wrong with this as its all a part of doing a good public relations job.

I will hire paid Diggers

From a marketers perspective, this has a solid ROI.  Getting to the homepage of Digg can result in a ton of traffic and inbound links.  Anyone who is one of these paid Diggers, please contact me. I will pay attractive prices based on success.

For shame, Digg. For Shame.

A very nice and informative article.  I approve, and karma sucks, ey Kevin?

Not surprised at all...

Not surprised at all... often suspected this practice myself.  Money begets money, especially on the internet.  The big advertisers with deep pockets will always have more money than the little man to make things happen.  From digg to ebay, the list goes on...

Can I get his contact info?

While in rome....

one big commercial

The Net is one big commercial from article marketing to sponsored blog posts to bought and paid for testimonials. Unless we're willing to put up with some seriously restrictive regulations, it's not going to change.

The big draw is all that money that people spend on the Net. The big problem is getting noticed when you're one of millions. I haven't and wouldn't buy my way into Digg or anywhere else, but I do use article marketing. Chump that I am, I actually try to write articles that inform and - on my blog - I even write posts that give away information I could sell.

If I have to compete with bogus but powerful Diggs I might as well fold my tent. However, I do wonder what happens when people buy the product that the merchandiser has to buy Diggs to promote. If it's as sleazy as their "ad campaigns", perhaps buying Diggs won't be as popular somewhere down the road.

 

All the best,

Eb

SEO of website www.dynamicleather.com

Well, we sell leather motorcycle jackets online. We pay people to optimize & stuff like that. So on our part, it's fine but if SEO compay pay to somebody to do any illegal things, it's not good....

Simply ban those users............

 

rrrrrrrrrrrrrrr

I'm a newbie (with good content).  So, I do find this enlightening.  Disheartening.  Discouraging.....

They should be banned. But, good luck finding them.

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