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AdSense for Video beta should debut today

Online video ad network YuMe has a deal in place to overlay display ads in the Google AdSense for video beta program.

Everyone online loves videos, but few have figured out how to turn that interest into sweet revenue streams. An assortment of technologies compete for the best way to mate ads with videos.

YuMe gets their shot as part of Google's AdSense for video beta program. The company announced its InVideo ad technology will place display overlays for its publishers who are currently AdSense participants as well.

Google could more fully disclose its video advertising plans as early as today. The New York Times cited a Google product manager, who called AdSense for Video "a one-stop shop for people interested in in-video advertising."

The one stop includes the hugely successful YouTube video sharing site and the AdSense network of publishers who display Google advertising. According to the Times, the AdSense for video beta will start with about 20 partners, who stream at least a million videos a month.