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6 commentsFriday, January 25, 2008

Analyst: Hot Cakes, iPhones Don't Sell Well When Cold

Inventory piling up

At any given point in time, it's reasonable to expect that some new iPhones will be on stores' shelves.  Others may be getting driven to buyers' houses, and still more may be just sitting there after the final transaction takes places.  But 1.4 million seems too high a number to signal good things for Apple.Analyst: Hot Cakes, iPhones Don't Sell Well When Cold

Still, when Sanford Bernstein's Toni Sacconaghi compared the number of iPhones sold by Apple to the number activated by AT&T, he found that 1.4 million aren't accounted for.  Some of those will probably never be activated - blame (or thank) the unlocking trend for that - but 1.4 million is a lot.

As a result, Sacconaghi wrote, "This is negative in two ways: (1) it indicates end-user demand for iPhone is lower than many investors may think based on Apple's sales figure; and (2) it points to slower iPhone sales in the current quarter, since much of this inventory is likely to be drawn down."

Apple's stock is down $1.75 so far today, and $44.93 since its opening value on the first day of Macworld.  Given the market's behavior lately, we're not going to attribute either of these things to any specific cause.  Yet, even though Philip Elmer-DeWitt quotes several more optimistic analysts, Sacconaghi's discovery isn't likely to help matters, and it could tarnish the image of the iPhone by a bit.

News Tags: Apple, Financial, iPhone
About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

I don't understand...

 These iPhones are already sold by Apple. What's the beef? Are you saying that the units are stuck in the shelves of third party retailers like Best Buy?

Apple fans might as well buy

Apple fans might as well buy the second iPhone just to help the stock come back.

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