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Place the ads, make money, profit Google

Growing its AdSense userbase will help Google maintain its edge against rival advertising server networks, and the company wants to make it as easy as possible for people to sign up for an account.

Even though Google gives back a lot of what it takes in through its AdSense partner network of participating sites, they still make a lot of money. AdSense partner network revenue hit $1.45 billion, a third of total revenue, in the third quarter of 2007.

The AdSense blog disclosed Google's latest approach to growing the lucrative business segment. Called Newbie Central, the assorted step by step documents focus on the features, policies, and tools available to new webmasters joining the program.

The money people can make through AdSense figures prominently in the minds of webmasters. Newbie Central dedicates some attention to the topic in its Earnings and Expectations section.

There isn't a set answer to how much revenue AdSense might generate for a site. Too many factors are in play from website to website: traffic, cost per click, click-through rate, and content all have a role.

Newbie Central also provides suggestions on ad placement and optimization, and the ability to use other potential revenue generators like AdSense for Search, and Referrals, on a site. It's good for webmasters, and if it helps with more adoption of AdSense, it's even better for Google.