iEntry 10th Anniversary RSS Newsletter Advertising
Join the WebProWorld Forum!

Ancestry.com Sells For $300 Million

Post to Twitter Post to Facebook

You may or may not know about The Generations Network, but one of its properties has been a huge help to amateur and professional genealogists everywhere.  And now Ancestry.com, along with the rest of The Generations Network’s properties, has a new owner: Spectrum Equity Investors.

Spectrum didn’t perform an outright acquisition; instead, Spectrum used $300 million to buy a majority interest.  By all accounts, that’s a favorable price, as Business.com sold for $350 million due mostly to its domain name.

In contrast, comScore suggests that the whole of The Generations Network receives 8.2 million unique visitors per month.  Also, The Generations Network claims to have over 900,000 paying subscribers, and Michael Arrington states that it earns around $150 million in revenue per year.

That’s the business side, then.  So what will this deal mean to the average Ancestry.com user?  Nothing bad, from the looks of things.  Official statements only made vague mentions of growth, market share, and new products and services, and industry experts at both the Genealogy Insider and Eastman’s Online Genealogy Newsletter seem unconcerned by the buyout.

Look for more developments on this front, however - the move does appear to point to something bigger.

About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
8 + 2 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
WebProNews on Facebook
Featured Headline
Search Bing From Hotmail Inbox to Insert Content
Bing Added to Quick Add Feature
1 comment | Thursday, July 9th
 
Subscribe to WebProNews


Send me relevant info