iEntry 10th Anniversary RSS Newsletter Advertising
Join the WebProWorld Forum!
Text: Decrease Font Size Increase Font Size | Print Print Article | Share: Delicious Digg StumbleUpon Post to Twitter Post to Facebook
CommentFriday, September 14, 2007

Yellowbook.com Launches Video Ads

Yellow book USA, a national yellow pages and online local search company, has launched a live advertiser video trial on yellowbook.com.

The trial is a test of selected Yellow Book advertisers from around the country. The advertisers represent small and medium-sized businesses that advertise on yellowbook.com.

The video ads are professionally produced spots that give advertisers the chance to promote their business in their own words and with visuals. The videos were filmed at the advertiser's place of business and added to yellowbook.com to compliment the advertiser's display ads.

"Video is a very compelling medium," said Pat Marshall, chief new media officer at Yellow Book. "An ad with sight, sound and motion is the next level in Internet local advertiser content. Consumers are remarkably drawn to it."

According to eMarketer, August 2007, "Video's high engagement factor, combined with the Internet's tracking and targeting capabilities, potentially offers (advertisers) a highly accountable method to sway the hearts and minds of their target audience."

"Video ads will no doubt strengthen our advertisers' online campaigns by capturing the attention of users with an addictive medium," added Marshall.

News Tags: video advertising, Ads, Video
About the author:
Mike is a staff writer for WebProNews.

Publish A Comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
2 + 2 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
SEARCH
Popular WPN Business Resources












Subscribe to WebProNews


Send me relevant info