WebProNews

Yahoo's search marketing program, aka Panama, received some adjustments that should benefit campaign managers. Yahoo has cut out the copy and paste process for moving keywords from campaign to campaign. The latest update to Yahoo Search Marketing now provides Move and Copy buttons for an easier approach to that process.

Michael Mattis also noted on the Search Marketing blog that Yahoo has streamlined the keyword selection process. Their new keyword selector tool will show up for new advertisers during the signup process, while old hands will find it when creating a new campaign or adding keywords to a group.

The help process makes suggestions for ad writers. It also shows current ads of other advertisers using the same keywords.

"In addition, these pages now offer best practices for writing the most effective Sponsored Search ads, and “ghost text” appears in the “Title” and “Description” fields to provide examples of what these fields should contain, plus a few other little goodies to explore," said Mattis.

The continual improvement of Panama has picked up some praise from respected observers. "Panama is catching up to Google AdWords in features pretty quickly," Lee Odden said of these changes on his Top Rank Blog.