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Just like the Lego bricks that enamor Google's founders, the company has unveiled an approach to constructing mobile search with modules of content. Beta testers have been trying out the latest version of mobile search from Google. Economy and utility of the search experience have emerged from their Labs for this new iteration.

"Get the answer you want with an absolute minimum of clicks," Yael Shacham wrote at the Official Google blog. "No one likes having to click on link after link to get the information they need."

Improving convenience led to the addition of 'gadgets' to the mobile search product. Mobile users can add information like weather, stock prices, news, and movies to the Google Mobile main page.

People can also select from a variety of brand names like ESPN or the New York Times and have snippets from those sites display right up front. If users want to shift those gadgets around the mobile interface, they can.

Pursuing the mobile user market means giving them a faster, at-the-fingertips experience. It's a philosophy that we have seen demonstrated by Ask.com for their Ask Mobile service.

Doing this meant Google had to go beyond focusing on text search relevance. Shacham discussed that in the blog, and noted how the mobile search will remember locations entered by the user for future use:

You won't need to sift through both mobile and regular web results, or specify your search type—local, image, web, etc.—as our new search experience will offer you results based on the nature of the query itself. So if you search for [bbc] on your device, you'll get a link to the mobile-friendly BBC website. Search for [us post office], and you'll get listings for the branches that are closest to your set location, and so on.

Google also posted another mobile search announcement, this time about their Google SMS service:

Simply text your flight number to 466453 (‘GOOGLE’ on most mobile devices), and the status information will be sent back to you. Or text a specific airline name, and Google will send back the main phone number to call.

That should be useful for people outside the airport waiting for someone to arrive, and might not otherwise know of a delay.