All Posts Tagged Tag: ‘YouTube’

Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three seconds. For video ads, a “view” is really an impressions for advertisers. Facebook’s video ads structure charges advertisers for each impression their ad receives. And since Facebook autoplays videos in the news feed, all someone has to …

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YouTube Is Giving Creators 10 Helpful New Features

YouTube Is Giving Creators 10 Helpful New Features

Google announced a list of ten new features that are coming soon to help YouTube Creators. Some will become available over the coming weeks, and others may take a bit longer, but they’re all expected to be available this year. That’s about as specific as Google is getting on the releasing at this point. For now, let’s get to the …

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YouTube Celebrates Marriage Equality With #ProudToLove Video

YouTube Celebrates Marriage Equality With #ProudToLove Video

In one of the most landmark supreme court decisions the country has seen in quite sometime, nine five court justices decided to make it unconstitutional for states to ban same-sex marriage. Enter, mostly positive, online pandemonium. On Twitter, Facebook, Tumblr, and every social media outlet on the web, millions poured their thoughts and feelings about marriage equality to the online …

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YouTube Star: ‘I Am Being Bullied By YouTube And Lush Cosmetics!’

YouTube Star: ‘I Am Being Bullied By YouTube And Lush Cosmetics!’

Matthew Lush is a popular video blogger who has maintained a presence on YouTube for close to a decade. Keep in mind that YouTube itself only recently celebrated its tenth birthday. Lush has been part of the enormously popular video site since before Google owned it. His user name is Lush. You can find him at YouTube.com/user/Lush. Until recently, you …

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YouTube Launches Newswire to Offer Verified Eyewitness Videos

YouTube Launches Newswire to Offer Verified Eyewitness Videos

We’ve seen the era of the “citizen journalist” expand as the tools at their disposal grow. If you have a camera and you’re in the right place at the right time, you can make history on YouTube. Now, YouTube is looking to bolster its position with “new initiatives to support the discovery and verification of eyewitness news video.” YouTube is …

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New YouTube Gaming Site/App Coming This Summer

YouTube announced on Friday that it will launch YouTube Gaming this summer. This is a whole new app and website for gaming, which appears to be a competitor to Twitch, which Google previously tried to buy, but is now owned by Amazon. Amazon completed its acquisition of Twitch last September, buying it for $970 million. Google had been in talks …

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Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent

Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff. Brand Lift lets marketers use insights gained from survey data to better understand how their ads are affecting people’s awareness of the brand, how well an ad …

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PLAs Come To YouTube With TrueView For Shopping

Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos. It’s no wonder that Google has been encouraging marketers to create more “how to” videos. These are exactly the type of videos Google created TrueView for Shopping ads for – those …

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YouTube Live Streams Get 60fps Video, HTML5 Playback

A couple months ago, reports emerged saying YouTube was going after Twitch, in that it wanted to make YouTube Live a premier destination for video game streaming. When asked for comment, YouTube famously sent out a GIF of a girl shrugging, as if to say who? us? I dunnooooo? Also as if to say we now respond to press inquiries …

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Google’s YouTube Kids App Isn’t That Kid-Friendly According to Consumer Groups

In April, a group of consumer advocate groups including The Center for Digital Democracy (CDD), Campaign for a Commercial Free Childhood (CCFC), American Academy of Child and Adolescent Psychiatry, Center for Science in the Public Interest, Children Now, Consumer Federation of America, Consumer Watchdog, and Public Citizen called on the Federal Trade Commission to open up an investigation against Google’s …

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Google Says To Reach YouTube Users On How-To Searches

Google is giving marketers some best practices for capitalizing on major growth in how-to searches on YouTube. Believe it or not, these types of searches have seen 70% growth year-over-year. A whopping one hundred million hours of such content has already been watched in North America in 2015, it says. In other words, this is an opportunity for businesses who …

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Facebook Advises Pages Against Posting YouTube Videos

Facebook is making it clearer and clearer to Page owners that they’re more likely to see better reach if they post native Facebook videos as opposed to videos from YouTube or other services. Are you having any luck reaching fans with non-Facebook videos? Let us know in the comments. According to a report from AdWeek’s SocialTimes, some Page admins have …

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