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PLAs Come To YouTube With TrueView For Shopping

PLAs Come To YouTube With TrueView For Shopping

By Chris Crum May 21, 2015

Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos. It’s no wonder that Google has been encouraging marketers to create …

Apple Is Working Hard to Kill Spotify’s Free Tier: Report Apple Is Working Hard to Kill Spotify’s Free Tier: Report

Apple knows it’s going to be an uphill climb when it relaunches its Beats-based music streaming service this summer – and the company may be taking some rather direct measures to cripple the competition. According to a report from The …

Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based …

YouTube’s First Video Turns 10, in Case You Weren’t Feeling Old Today YouTube’s First Video Turns 10, in Case You Weren’t Feeling Old Today

If you woke up in a good mood, feeling young and spry, you’ll hate to know that YouTube’s inauspicious first video turns 10 years old today. “Alright, so here we are in front of the, uh, elephants. Uh. The cool …

YouTube’s Ad-Free Subscription Offering Is on the Horizon YouTube’s Ad-Free Subscription Offering Is on the Horizon

Apart from Justin Bieber videos and comment trolls, ads are the most annoying thing about YouTube. But most of us have come to accept that we’re going to have to watch five, 15, or god forbid 30 seconds of an …

Zayn Malik Releases Solo Ballad On Heels of One Direction Exit

Zayn Malik announced less than a week ago that he was leaving One Direction behind. Now the former boy band member has released his first solo song. ‘I Won’t Mind’ came out on Monday–first on Soundcloud, then later on YouTube. …

YouTube Is Going After Twitch with New Game Streaming Focus: Report YouTube Is Going After Twitch with New Game Streaming Focus: Report

YouTube has been experimenting with live streaming for many years, finally letting any channel in good standing participate in live streaming in December of 2013, and the YouTube Live channel currently features livestreams of sporting events, music, news, and more. …

YouTube Gives You New Ways To Get Conversions With Cards YouTube Gives You New Ways To Get Conversions With Cards

Google announced the launch of cards for YouTube, which it describes as an “evolution of annotations”. Video creators can use them to tell viewers about other videos, merchandise, playlists, websites, etc. They can be displayed anytime throughout the video, and …

Check Out YouTube’s Cool New 360-Degree Videos Check Out YouTube’s Cool New 360-Degree Videos

There’s been talk of 360-degree videos coming to YouTube for a while now, but on Friday, the company began to offer them to the world, and I have to say, it’s pretty awesome. First, let’s just get right to the …

Can Twitter Have Facebook-Like Success With Video? Can Twitter Have Facebook-Like Success With Video?

Video has become huge for Facebook, and Twitter is hoping it can follow a similar path. Autoplay has certainly lent itself well to Facebook’s success, and it sounds like Twitter is about to follow suit. While Twitter video is still …

YouTube Kids Launches as Google’s ‘First Building Block in Tech for Tykes’ YouTube Kids Launches as Google’s ‘First Building Block in Tech for Tykes’

YouTube is one of the biggest resources on the planet for content that can entertain, educate, and in the best cases, entertain and educate your kids. Of course, YouTube is also filled with a lot of stuff you probably don’t …

Cat Draws YouTube Copyright Claim with Its Derivative Purring Cat Draws YouTube Copyright Claim with Its Derivative Purring

In this story, cats and lame copyright bullshit collide. It’s the perfect internet story. Have you ever heard a cat purring and thought, man this really sounds like that one song? Well, YouTube did. And it recently flagged one cat …

YouTube Deprecates Flash Embeds, Flash API YouTube Deprecates Flash Embeds, Flash API

Google announced that it is now defaulting to the HTML5 player on the web for YouTube embeds, moving to iframes. Along with this, they’re deprecating the “old style” of Flash <object> embeds and their Flash API. The company is encouraging …

Report Finds YouTube To Be Biggest Loser Of 2014 For Social Media Traffic Referrals Report Finds YouTube To Be Biggest Loser Of 2014 For Social Media Traffic Referrals

Each quarter, we look at Shareaholic’s reports on social media traffic referrals, which give us an idea of how eight different social media platforms are performing in terms of driving traffic to websites. The latest one came out on Monday …

NFL Highlights Are Finally Coming to YouTube, Google Search NFL Highlights Are Finally Coming to YouTube, Google Search

The NFL has finally joined YouTube. Welcome to the future, guys! The new channel is part of a deal with Google, which will see the NFL upload official highlights and more video content on YouTube. “It’s pretty simple: On any …

Facebook Video Is Huge. How Should This Affect Your Strategy? Facebook Video Is Huge. How Should This Affect Your Strategy?

Earlier this month, Facebook revealed that the number of video posts per person has increased 75% globally and 94% in the US. Shortly thereafter, SocialBakers reported that brands on Facebook posted 20,000 more Facebook videos than YouTube videos last month. …

Man Filming Crash Catches Own Near-Death Experience

Blocked by an accident on an ice-covered New Jersey turnpike, a man takes out his phone to record the scene. Little did he know, he’d actually catch a terrifying near-miss, right behind him. “I was blocked by two trucks on …