WebProNews

Nearly Half Of Consumers Would Recommend A Product On Facebook

Consumers are more willing to engage with and buy from brands on social networking sites, according to a new study by Performics and ROI Research. The study found thirty-four percent of respondents who have used a search engine to find information on a product/brand after seeing an advertisement on a social networking site. In addition, thirty percent have learned about a new product, service or brand from a social networking site.

Yahoo Challenges YouTube On Music Video Front

Watching music videos on YouTube can be an annoying process insofar as, when you search for an artist's name or album's title, you're sure to be shown all sorts of unorganized results and amateurs' covers.  But today, Yahoo tried to make sure no one has the same problem when using one of its services.

Watch: Will Ferrell and Adam McKay Talk YouTube

YouTube has partnered with Funny or Die, the video comedy site founded by Will Ferrell and Adam McKay, the duo behind such cinematic comedy gems as Anchorman and Talladega Nights. There is now a Funny or Die YouTube channel, and YouTube is giving it special promotion on the site's home page. Ferrell and McKay have uploaded the following video talking about YouTube:

35 Ways to Improve Your Online Video Performance

There was an interesting session on online video at Search Marketing Expo (SMX) East, which WebProNews attended. The session was called "Video Search Marketing Beyond YouTube". The following tips come from a combination of presentations from that session from speakers: William Leake of Apogee Search, John McWeeny of TurnHere, and Eric Papczun of Performics.

YouTube Videos in AdSense Could Drive Clicks

Update: Google has now announced that you can buy Promoted Videos directly in AdWords.

YouTube's Director Of Content Partnerships To Leave

The man who's served as YouTube's director of content partnerships for almost three years has found another job.  Jordan Hoffner is set to link up with a content venture at IAC, according to a new report.

IT Pros Favor Facebook And YouTube

A majority (79%) of information technology (IT) professionals use social networking sites such as Facebook and YouTube, but 21 percent do not use social networking sites at all, according to a new survey by CompTIA. Of the major social networking sites, Facebook was the most popular, with 57 percent of respondents reporting they had been active on the site within the past 30 days. YouTube was the second most popular site (53%), then MySpace (29%), Twitter (25%) and LinkedIn (22%).

YouTube And Hulu See Record High Video Views

Online video viewing reached another record in September, driven largely by TV season premieres, according to the latest report from comScore. More than 168 million U.S. Internet users watched online video during the month. Nearly 26 billion videos were viewed in September, as Google sites accounted for more than 40 percent of videos viewed online by Americans. Google sites continued to rank as the top U.S. video property in September with nearly 10.5 billion videos viewed. YouTube accounted for 99 percent of all videos viewed at Google properties.

YouTube Launches Promoted Videos In Australia, Japan

YouTube's Promoted Videos program has spread again.  In addition to Canada, France, Germany, Italy, the Netherlands, Spain, the U.K., and the U.S., promoted videos are now available in Australia and Japan. If you're not familiar with the Promoted Videos program, the following video does a pretty good job of explaining its purpose (odd motorcycle accident metaphor aside):

AT&T Strikes Ad Deal With Vevo

Online music video site Vevo, launching in December, said today it has signed AT&T as its first advertiser. Partners in Vevo include Universal Music Group, Sony Entertainment and investor Abu Dhabi Media Company. The new music video site will be powered by YouTube. The announcement did not include details about ad revenue sharing, but AT&T said it would support Vevo's services across multiple connected platforms.