All Posts Tagged Tag: ‘Yahoo’

IAB Opens Pubic Comment On OpenDirect Spec

AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interactive Advertising Bureau (IAB), who has opened up public comment on it. Comments will be used to help spur wider industry adoption. OpenDirect 1.0 is described as an automated, guaranteed API standard for programmatic …

Read More

Yahoo Taps Hipmunk For Flight And Hotel Search

Hipmunk announced that it has been named Yahoo’s exclusive flight and hotel search provider, and is now integraed with Yahoo Travel, giving users access to Hipmunk’s own travel search offerings. Hipmunk CEO Adam Goldstein said, “After our recent funding round, forging alliances that introduce Hipmunk to new audiences is a key part of our growth strategy. We’re excited to offer …

Read More

Report: Yahoo To Launch New Homepage Next Month

As you may know, Yahoo has been toying around with homepage redesigns again. It really hasn’t been all that long since the company launched a new look, but it apparently feels it’s time to start anew yet again. As reported earlier this month, users were seeing different versions floating around. Michael Bonnett Jr. tweeted this one out at the time: …

Read More

Yahoo Does Some New Search Personalization

Yahoo announced that Yahoo Search is now showing personal results for signed-in users, which include upcoming flights, events, and packages. This is across mobile, tablet, and desktop. You can type “package,” or a store’s name, and you’ll see details at the top of your search results. You can search for “events” and get info or download tickets for approaching events. …

Read More

Yahoo Is Doing Better In Search Than Display

Yahoo came out swinging with its third quarter earnings report and conference call on Tuesday, posting solid results ahead of analysts’ estimates. One particularly noteworthy takeaway was that the company’s search advertising business brought in more money than its display business. This is the first time this has happened since Marissa Mayer took over as CEO. Search revenue excluding traffic …

Read More

Yahoo Earnings Released, Revenue $1.09 Billion

Yahoo just released its earnings report for the third quarter. Revenue was $1.09 billion with earnings per share at $0.52. The company’s results were well above Wall Street expectations. “We had a good, solid third quarter. We delivered $1.094 billion in revenue ex-TAC and $1.148 billion in GAAP revenue,” said CEO Marissa Mayer. “This represents 1% growth in revenue ex-TAC …

Read More

Yahoo Is Reportedly Investing in Snapchat and Its Sky-High Valuation

Yahoo is one of the backers that’s ready to throw out a funding round that values Snapchat at $10 billion, according to reports. The Wall Street Journal quotes the all-knowing and omnipresent “people familiar with the matter”, who claim that Yahoo and Snapchat have been talking and the former is set to invest an unknown amount in the latter. Snapchat’s …

Read More

Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years

The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U.S., according to a new report from IgnitionOne. The report says the partnership saw its best showing since Q1 2009 as it increased to 25% compared to Google’s 75%. Yahoo/Bing is also getting …

Read More

Google Admin iOS App Gets New Features

Google announced an update to its Admin app for iOS. As the company explains, “Google Admin let’s you manage your Google for Work account on-the-go. Add and manage users and groups, contact support, and view audit logs for your organization.” “This app is only for super administrators of Google for Work products, including Google Apps for Work, Education, Government, Google …

Read More

Yahoo Tests Out Another Homepage Redesign

Yahoo is tinkering around with its homepage again. It wasn’t all that long ago (last year in fact) that Yahoo rolled out a major redesign of its flagship property, but the company is apparently testing new looks yet again. Some users are seeing very different version of the homepage than the one users have gotten accustomed to. Some haver been …

Read More

Bing Ads Launches Enhanced Sitelinks

Microsoft announced the launch of Enhanced Sitelinks for Bing Ads, two years after Google made its version available to the world. Microsoft has been piloting the feature with a few advertisers over the several months, and says performance has been “phenomenal”. Microsoft’s Eliot Li writes, “Most of you are probably familiar with Sitelink Extensions. We have seen our advertisers benefit …

Read More

After 20 Years, Yahoo Directory Gets The Axe

It is truly the end of an era. Yahoo officially announced that it’s killing off the Yahoo Directory. Okay, maybe that era technically ended a long time ago, but it’s really over now. Do you miss the days of the Yahoo Directory? We probably won’t be talking about it much ever again, so do you have anything interesting to say …

Read More

Page 6 of 46« First...«45678»102030...Last »