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Yahoo Adds App Install Ads To Gemini Yahoo Adds App Install Ads To Gemini

Yahoo announced that app install ads are now available through Gemini, the ad marketplace the company launched earlier this year. Advertisers in the United States with managed accounts can use Gemini to promote apps across the Yahoo network with the …

Yahoo Announces First Developer Conference Yahoo Announces First Developer Conference

Yahoo just announced its first developer conference, which will take place on February 19 in San Francisco. Unsurprisingly, like the company itself, the conference will focus on mobile. It’s actually called the Yahoo Mobile Developer Conference. “Yahoo is renewing its …

Yahoo Sees 3x Jump In Firefox Searches With Browser Update Yahoo Sees 3x Jump In Firefox Searches With Browser Update

As you may know, Yahoo recently entered a five-year partnership with Mozilla to see Yahoo Search become the default search experience in Firefox. This is a big deal in search because the browser has had Google in this spot for …

Here’s What 2014 Looked Like On Tumblr Here’s What 2014 Looked Like On Tumblr

Earlier, we looked at Yahoo’s year in review for 2014. The company is also sharing some review lists for Tumblr. “For the second year in a row, Tumblr presents its own Year In Review with more than 100 categories of …

Yahoo Releases Top Searches Of 2014 Yahoo Releases Top Searches Of 2014

Yahoo released its Year In Review, looking at the top stories and trends of the year based on the daily search habits of users. Here’s what the top ten looks like: Here’s a look at the top “obsessions” of the …

Yahoo Bing Network Search/Click Volumes Double YoY Yahoo Bing Network Search/Click Volumes Double YoY

Yahoo Search has been making headlines lately thanks to a five-year partnership with Mozilla, which sees the search engine become the default in the Firefox browser. The version that implements this just came out this week. When Yahoo released its …

Yahoo Angers Photographers By Selling Their Work Yahoo Angers Photographers By Selling Their Work

How would you feel if the photo storage service you use decided to start selling your photos, and not share the profits with you? That’s what Yahoo’s Flickr is doing, and it’s leaving a bad taste in the mouths of …

Could Google Lose Apple Like It Lost Firefox? Could Google Lose Apple Like It Lost Firefox?

Google may be in danger of losing a major deal for its search engine, which could result in a reduction in market share. Google has already lost out to Yahoo as the default search engine for Mozilla’s Firefox browser in …

Yahoo Mail Experiences Technical Difficulties Yahoo Mail Experiences Technical Difficulties

Yahoo Mail has been experiencing some technical difficulties with service disruption for some users due to the severing of an underwater cable, which the company says was caused by a third party. This morning at 9:45 PST, Yahoo said, “The …

Yahoo Buys Cooliris, Which Includes BeamIt Yahoo Buys Cooliris, Which Includes BeamIt

Yahoo has acquired Cooliris, makers of the photo app of the same name as well as BeamIt. Cooliris announced the news on its website, where it said: Cooliris is passionate about creating fast, fluid mobile experiences for content and communication …

Yahoo Takes Major Search Partner Away From Google Yahoo Takes Major Search Partner Away From Google

Yahoo may have lost its way in search over the years, but it would appear that CEO Marissa Mayer is determined to bring search back to the forefront. Going to head with her former employer in its specialty may not …

Google, Facebook, Microsoft, Apple & Other Tech Companies Call For Government Surveillance Reform Google, Facebook, Microsoft, Apple & Other Tech Companies Call For Government Surveillance Reform

About a year ago, the Reform Government Surveillance coalition was formed. Today, it includes AOL, Apple, Drobpbox, Evernote, Facebook, Google, LinkedIn, Microsoft, Twitter, and Yahoo. The companies have since maintained a website on the issue, and have now penned an …

Yahoo Is Buying BrightRoll For $640 Million Yahoo Is Buying BrightRoll For $640 Million

Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo’s premium desktop and mobile video ad inventory. Yahoo also notes that related publisher relationships will …

Honda Fit Named Yahoo! Value Car of the Year

The automotive industry is now evolving at fast rate and car manufacturers are now racing to implement new technology into their latest models. New companies such as Tesla are gaining accolades for their designs while many established car companies are …

IAB Opens Pubic Comment On OpenDirect Spec IAB Opens Pubic Comment On OpenDirect Spec

AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interactive Advertising Bureau (IAB), who has opened up public comment on it. Comments will …

Yahoo Taps Hipmunk For Flight And Hotel Search Yahoo Taps Hipmunk For Flight And Hotel Search

Hipmunk announced that it has been named Yahoo’s exclusive flight and hotel search provider, and is now integraed with Yahoo Travel, giving users access to Hipmunk’s own travel search offerings. Hipmunk CEO Adam Goldstein said, “After our recent funding round, …

Report: Yahoo To Launch New Homepage Next Month Report: Yahoo To Launch New Homepage Next Month

As you may know, Yahoo has been toying around with homepage redesigns again. It really hasn’t been all that long since the company launched a new look, but it apparently feels it’s time to start anew yet again. As reported …

Yahoo Does Some New Search Personalization Yahoo Does Some New Search Personalization

Yahoo announced that Yahoo Search is now showing personal results for signed-in users, which include upcoming flights, events, and packages. This is across mobile, tablet, and desktop. You can type “package,” or a store’s name, and you’ll see details at …

Yahoo Is Doing Better In Search Than Display Yahoo Is Doing Better In Search Than Display

Yahoo came out swinging with its third quarter earnings report and conference call on Tuesday, posting solid results ahead of analysts’ estimates. One particularly noteworthy takeaway was that the company’s search advertising business brought in more money than its display …

Yahoo Earnings Released, Revenue $1.09 Billion Yahoo Earnings Released, Revenue $1.09 Billion

Yahoo just released its earnings report for the third quarter. Revenue was $1.09 billion with earnings per share at $0.52. The company’s results were well above Wall Street expectations. “We had a good, solid third quarter. We delivered $1.094 billion …

Yahoo Is Reportedly Investing in Snapchat and Its Sky-High Valuation Yahoo Is Reportedly Investing in Snapchat and Its Sky-High Valuation

Yahoo is one of the backers that’s ready to throw out a funding round that values Snapchat at $10 billion, according to reports. The Wall Street Journal quotes the all-knowing and omnipresent “people familiar with the matter”, who claim that …