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Yahoo Launches New Native Ads Yahoo Launches New Native Ads

Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.” “These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for …

Yahoo Appears To Be Testing Its Own Version Of Knowledge Graph Yahoo Appears To Be Testing Its Own Version Of Knowledge Graph

Yahoo appears to be testing a new type of search results that resemble Google’s Knowledge Graph and Bing’s version of that. The test was spotted by All Google Testing (via Search Engine Land), which shared this look: Here’s what it …

Businesses Frustrated With Yelp Reviews On Yahoo Businesses Frustrated With Yelp Reviews On Yahoo

Yelp has been in the headlines as business owners have been complaining. You’re shocked, right? This seems to be a narrative that the company just can’t shake. One of the big topics this week has been about a deal Yelp …

Schema.org Enters Its ‘Next Chapter’ Schema.org Enters Its ‘Next Chapter’

In 2011, Google, Microsoft (Bing) and Yahoo, the big three search engines (Yandex later joined), teamed up to launch Schema.org, an initiative to support a common set of schemas for structured data markup on webpages. This week, the companies announced …

Should Apple Replace Google Search With Yahoo On iPhones And iPads? Should Apple Replace Google Search With Yahoo On iPhones And iPads?

Rumor has it that Yahoo is focused on trying to convince Apple to switch the default search experience on iOS to Yahoo rather than Google. Would you like to see this happen? Let us know in the comments. Kara Swisher …

Yahoo Earnings Released, Revenue Up 1% Yahoo Earnings Released, Revenue Up 1%

Yahoo just released its earnings report for the first quarter, slightly beating Wall Street estimates. GAAP revenue was up 1% year-over-year, as was revenue ex-TAC. GAAP search revenue was up 5% year-over-year at $445 million with search revenue ex-TAC at …

Bobbi Brown Cosmetics Mogul Named Yahoo Beauty Editor-in-Chief

 Bobbi Brown will take over as Editor-in-Chief of Yahoo Beauty, the makeup mogul announced Wednesday on her blog, Everything Bobbi. Brown, the Founder and COO of Bobbi Brown Cosmetics, said in the statement that Yahoo had been working over the …

Microsoft And Yahoo Both Said To Be Working On New Original TV Shows Microsoft And Yahoo Both Said To Be Working On New Original TV Shows

Two reports are circulating this morning indicating that Microsoft and Yahoo are both working (separately) on new original television shows that would follow the high-quality series trend set by Netflix and followed by Amazon and others. Bloomberg is reporting that …

Yahoo Explains How It’s Making All Its Properties More Secure Yahoo Explains How It’s Making All Its Properties More Secure

Last fall, Yahoo announced that it would turn on SSL/HTTPS encryption for Yahoo Mail this year, which it did in January. The following month, they added it to Tumblr. Yahoo has now posted an update on its ongoing encryption efforts. …

Yahoo Brings Brands’ Images To Life With New Motion Ads Yahoo Brings Brands’ Images To Life With New Motion Ads

Yahoo has a new ad format, which “brings images to life”. it’s called Yahoo Motion Ads, which is fitting: Yahoo is selling the format as a way to help brands “tell more engaging stories”. You have to admit, that grilled …

Yahoo Launches Yelp Integration For Local Search Yahoo Launches Yelp Integration For Local Search

We heard last month that Yahoo and Yelp were teaming up to add local business reviews to Yahoo’s local search results. Yahoo CEO Marissa Mayer reportedly revealed the partnership in an employee meeting. These things never stay inside the company. …

Katie Couric Debuts As Global News Anchor For Yahoo News On Friday Katie Couric Debuts As Global News Anchor For Yahoo News On Friday

Television journalist and talk show host Katie Couric’s debut with Yahoo news is scheduled for Friday. Her first guest will be the former Mayor of New York City, Michael Bloomberg. Couric was appointed as the Global Anchor for Yahoo News, …

Katie Couric to Interview Michael Bloomberg for Yahoo News Katie Couric to Interview Michael Bloomberg for Yahoo News

Katie Couric will interview former New York City mayor Michael Bloomberg in her new role as Global Anchor for Yahoo. The interview, which will air March 14 on Yahoo and on Couric’s Tumblr blog, is Bloomberg’s first since being named …

Katie Couric Launches Tumblr To Interact With Yahoo Audience Katie Couric Launches Tumblr To Interact With Yahoo Audience

Katie Couric has a new Tumblr blog as the Yahoo’s Global Anchor, and will interview Michael Bloomberg on Friday. Couric was announced for the role at Yahoo back in November, when CEO Marissa Mayer referred to as “the face of …

Yahoo Launches Indoor Maps In Latest Search Effort Yahoo Launches Indoor Maps In Latest Search Effort

Yahoo announced that it is now offering indoor maps for some places. The feature comes as the result of a partnership with Nokia, utilizing its Here service. Yahoo has released maps for various shopping malls, train stations and airports, not …

Yahoo Acquires Vizify For Data Visualization Yahoo Acquires Vizify For Data Visualization

Yahoo has acquired data visualization company Vizify, which turns social media data into infographic, video and card formats. Vizify announced the news on its blog: We started Vizify in 2011 with the vision of transforming the information that we all …

Yahoo To Reportedly Stop Letting Users Log In With Facebook And Google Yahoo To Reportedly Stop Letting Users Log In With Facebook And Google

Yahoo is reportedly going to start making users of its various services sign in with Yahoo accounts. According to Reuters, the company is set to start gradually rolling out the requirement of a Yahoo ID in order to use services …

Yahoo Reportedly Working On New App Project For Homepage Yahoo Reportedly Working On New App Project For Homepage

More Yahoo sports-themed-codenamed project news from Kara Swisher… Professional Yahoo internal chatter sharer and memo leaker Swisher, of Re/code, recently reported that Yahoo has a couple projects codenamed “Fast Break” and “Curve Ball,” which are designed to help wean Yahoo …

Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace

Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a single place. The product is available through …

Mayer Reportedly ‘Hates’ Microsoft Deal Mayer Reportedly ‘Hates’ Microsoft Deal

It’s been increasingly clear that Yahoo isn’t happy in its “Search Alliance” with Microsoft, a deal that is to last a total of ten years (it was announced in ’09) if it plays out. Last month, Kara Swisher, frequent bearer …

Yahoo Shares ‘House Of Cards’ Search Data Yahoo Shares ‘House Of Cards’ Search Data

If you’ve been on the Internet today, you’re probably aware that House of Cards: Season 2 has been released on Netflix. Yahoo is sharing some search data related to the show. In a blog post, Yahoo says searches for “house …