webinars Articles

Learn More About Enhanced Campaigns On The Google Display Network

By Chris Crum April 10, 2013

Google recently launched Enhanced Campaigns in AdWords, a controversial move in the advertising world. Controversial as they may be, they’re not going away, and Google is encouraging advertisers to upgrade. Either way, upgrades will start happening automatically on July 22. …

Google Posts Multiscreen Brand Building Webinar
By Chris Crum · February 22, 2013
Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways to build brand awareness and influence consideration for your brand using YouTube, the Google …
2 Comments

Watch This Webinar About Remarketing With Google Analytics
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Optimizing A Site For Mobile: Google Provides 70 Minutes Worth Of Tips
2 Comments

Learn With Google Webinar Series Launched

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Google Nixes AdWords Maintenance, Announces Webinar
By Doug Caverly · May 7, 2010 · 2 Comments

AdWords professionals know by now not to fiddle with their accounts on the second Saturday of every month; maintenance is always scheduled to occur from 10 AM to 2 PM. Google’s going to allow everyone the opportunity to be extra-productive this month, though, cancelling the maintenance session and preparing a free webinar, too.

Getting a Feel for Web Conference Usage
By Ken Molay · January 11, 2008

Web conferencing technology/service vendors, this is for you. Nobody really knows the true size of the market and how widespread the use of our medium is.

Asking the clients about their usage won’t ever get us a large enough response rate to get valid totals. So let’s do a little group estimation amongst ourselves. I have put together a short (but difficult!) online survey. I’m asking each of the web conferencing technology vendors to go through and give best guesses and estimates of usage averages and totals that they see with their clients.

Technology

Increasing Webinar Attendance
By Ken Molay · October 29, 2007

I received an email (actually a comment to one of my posts on typical webinar attendance rates) asking for advice and suggestions on how to improve attendance rates for training webinars. This email came from a vendor who works with independent franchise operators who sell the OEM’s portfolio. He said he wanted to train them, get their attention, and motivate them to sell his services.

Business

Tom Blue – A Webinar Use Case
By Ken Molay · February 19, 2007

Tom Blue writes a blog called Marketing Revisited ("Lessons and Observations from the Marketing Trenches"). Last week he wrote a piece entitled "Harness the Market-making Power of Webinars." In his entry, he talked about how he had paid no attention to webinars until he was invited to be a presenter with Research In Motion (aka RIM… the company that makes the ubiquitous BlackBerry handheld communications device).

Business

Webinars in Many Languages
By Ken Molay · February 16, 2007

If you go to InterCall’s home page, you will find the word "global" prominently featured. Their tag line in the logo is: "InterCall – Global Conferencing Solutions" and down at the bottom of the page the small type says "InterCall is the leading conference call solution for global business." Not only that, but before you go surfing around their site, you are forced to select your country and language preference from a list of 18 representative flags.

Business

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