WebProNews

Facebook Marketing Opportunities

I'm listening to a playback of Jeremiah Owyang's (of Forrester Research) Webinar on marketing opportunities at Facebook that was put on by MarketingProfs. If you want to watch it it's free to members or it costs $129 straight up.

Getting a Feel for Web Conference Usage

Web conferencing technology/service vendors, this is for you. Nobody really knows the true size of the market and how widespread the use of our medium is. Asking the clients about their usage won't ever get us a large enough response rate to get valid totals. So let's do a little group estimation amongst ourselves. I have put together a short (but difficult!) online survey. I'm asking each of the web conferencing technology vendors to go through and give best guesses and estimates of usage averages and totals that they see with their clients.

Increasing Webinar Attendance

I received an email (actually a comment to one of my posts on typical webinar attendance rates) asking for advice and suggestions on how to improve attendance rates for training webinars. This email came from a vendor who works with independent franchise operators who sell the OEM's portfolio. He said he wanted to train them, get their attention, and motivate them to sell his services.

Tom Blue - A Webinar Use Case

Tom Blue writes a blog called Marketing Revisited ("Lessons and Observations from the Marketing Trenches"). Last week he wrote a piece entitled "Harness the Market-making Power of Webinars." In his entry, he talked about how he had paid no attention to webinars until he was invited to be a presenter with Research In Motion (aka RIM... the company that makes the ubiquitous BlackBerry handheld communications device).

Webinars in Many Languages

If you go to InterCall's home page, you will find the word "global" prominently featured. Their tag line in the logo is: "InterCall - Global Conferencing Solutions" and down at the bottom of the page the small type says "InterCall is the leading conference call solution for global business." Not only that, but before you go surfing around their site, you are forced to select your country and language preference from a list of 18 representative flags.

Presence - Useful For Webinars?

Line56 published an article Monday talking about presence becoming a more important part of IBM's collaborative environment.

Weighing Podcasts vs. Webinars

With all respect to Jackie Huba, I disagree with her assertion that companies should dump their webinars for podcasts or videocasts.

Podcasts vs. Webinars: Which is Better?

An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog.