Google thinks you can be getting more out of your search campaigns with Remarketing Lists for Search Ads (RLSA).
Google launched RLSA out of beta in June, making the feature available to all advertisers using Enhanced Campaigns. Now, the company has released an hour-long “Learn with Google” webinar about using it.
RLSA, Google says, “brings together intent, context and audience to help you get more sales and leads with great ROI. With RLSA, you can modify bids, ads, and keywords for past site visitors.”
The webinar provides a feature overview, tips for usage strategies, and a set-up walkthrough.