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20 Goals for Business Social Media Use
I probably don't have to tell you that many businesses are still struggling with the concept of using social media. Many simply can't find a good reason to use it at all, and many more find themselves using it but struggling to validate that use. They can't find the ROI. They feel that too much time is being wasted. Basically, they're just using social networks because they feel like they're supposed to. They just want to keep up.
8 Reasons You Need to Stop Ignoring Twitter
There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.
Why British Singer Matt Goss Likes Twittering with Fans
Do you know who Matt Goss is? If you're an American, there's a good chance that you don't. Still, in some places, like his British homeland, he is a star. He's sold 16 million records with his group Bros, which also featured his twin brother Luke. He's been making records for about 20 years.
Watch: Bing Goes the Bloodsucker Route
Microsoft is either taking the holiday marketing approach or the Twilight/Vampire trend approach with its latest commercial. The title is Bing: Vampire Decision Engine.
The company uploaded the new commercial to its (Google-owned) YouTube channel. Accompanying the video is a short description:
"When you're looking for a restaurant that is family friendly, romantic, or maybe something with an otherworldly atmosphere, use Bing's reviews to stop searching and start deciding."
35 Ways to Improve Your Online Video Performance
There was an interesting session on online video at Search Marketing Expo (SMX) East, which WebProNews attended. The session was called "Video Search Marketing Beyond YouTube". The following tips come from a combination of presentations from that session from speakers: William Leake of Apogee Search, John McWeeny of TurnHere, and Eric Papczun of Performics.
Where Google Stands on the "Keywords" Meta Tag
Google does not use the "keywords" meta tag in its web search ranking. Google's Matt Cutts explains this in a Webmaster Central video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this.
Google Aims to Put the "Friend" in Friend Connect
By Chris Crum
Google has launched some new features for Google Friend Connect, aimed at letting site owners make their GFC experience more personalized and letting their visitors get to know each other.
A representative for Google tells WebProNews that 9 million sites are using Google Friend Connect, and pages with GFC get over half a billion unique visitors a month. Two people join every second, she says.
Considering Social Network Audience Differences
By Chris Crum
As you're probably aware, many business owners and managers are hesitant to integrate social media into their business strategies. If you are one that does look for ways to use it, however, you may want to consider how you are using individual social networks.
How Social Media is Changing Charity
By Chris Crum
Social media provides a great deal of tools and opportunities for reaching the masses, which makes for some ideal ways of marketing a business. The marketing potential of social media also means great things for charitable causes.
The emergence of social media has opened up a lot of doors for getting messages out there and spread wider than was ever possible before. What better way is there to find people who care about a specific cause and call upon them to take action? You've got Facebook, Twitter, YouTube, MySpace, blogs, and countless other platforms.
