Facebook just announced the addition of a new Videos tab to Page Insights, enabling Page admins to see views and 30-second views at the Page level, top videos within a certain date range, and metrics for videos shared from other Pages.
In other words, you’ll be able to get a better idea of just how well your videos are doing.
In the past, video metrics were only available on a per-video basis in the Posts tab in Page Insights.
“Toggling between view breakdowns — Organic vs. Paid, Auto-Played vs. Clicked-to-Play, and Unique vs. Repeat — gives a unique insight into the viewing behavior for the Page’s audience,” explains product manager Anaid Gomez-Ortigoza. “Highlighting a time period surfaces the views from those dates. This allows Page owners to have a more granular understanding of views day-over-day.”
Checking a specific benchmark allows Page owners to compare their average performance over time and how their effort is shifting viewing behavior,” she adds. “The Top Videos section identifies a Page’s best performing videos based on reach, views, or average completion over a desired date range. With this information, video creators can understand the top content that is reaching and engaging their audience.”
If you click on any video from there, you’ll see individual video metrics for engagement, audience retention, etc.
Facebook says the new features will be available in Page Insights, data export, and the Insights API over the coming weeks.
Images via Facebook