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Online video ads increase engagement
Online video ads perform better in content sites such as news, finance, sports, and music than in social networks or gaming sites, according to a new study by ad firm Eyeblaster.
The study found that video advertising increases engagement, doubling Dwell Time (the amount of time users engage with an ad) and increases Dwell Rate (the number of ad impressions leading to users engaging with an ad), by 20 percent.
Yahoo Messenger Goes Video with New Version
Update: Yahoo Messenger 10 is now out of beta. Features include: high quality video calling, Yahoo Updates view of your contacts list, and availability in 16 languages.
Original Article: Yahoo Messenger Version 10 is now available in beta. New features include enhanced video calling, courtesy of GIPS, friend updates from Yahoo, Flickr, Twitter, and others through the new updates view, and improved language support.
Google to Get More Interactive with Mobile Video Ads
By Chris Crum
AdMob, which is being purchased by Google, has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google's acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix.
Has YouTube Found the Right Ad Solution?
YouTube has begun testing a new kind of ad format on some of its videos - skippable pre-rolls. These ads let users choose whether or not they want to watch the ad as it appears at the beginning of a video.
YouTube says that when it first began testing in-stream ads a couple years ago, abandonment rates on videos were as high as 70%. They found that users were much more likely to view and engage with overlay ads.
YouTube Videos in AdSense Could Drive Clicks
Update: Google has now announced that you can buy Promoted Videos directly in AdWords.
Watch: Will Ferrell and Adam McKay Talk YouTube
By Chris Crum
YouTube has partnered with Funny or Die, the video comedy site founded by Will Ferrell and Adam McKay, the duo behind such cinematic comedy gems as Anchorman and Talladega Nights. There is now a Funny or Die YouTube channel, and YouTube is giving it special promotion on the site's home page.
Ferrell and McKay have uploaded the following video talking about YouTube:
YouTube Sets Date For Changing Channels
By Chris Crum
Update: YouTube says:
Over the past few months we've been hard at work redesigning our brand channel layout and many partners and advertisers have already opted into, and taken advantage of, this new design. Today we're beginning the process of converting all remaining partner and advertiser channels still using the older platform to the new one.
Online Video Viewing up 25% Per Viewer
By Chris Crum
Nielsen released its latest findings on online video usage in the United States today. The firm found that time spent viewing online video is up 25% per viewer, year-over-year. In addition, they found that total streams were also up 25%.
The Nielsen Company reported overall online video usage and top online brands ranked by video streams for the month of September. Here are a couple of charts documenting their findings:
Twitter Denies Rumors of Video Inclusion
By Frank Reed
Seems like just yesterday that the Telegraph was reporting that Twitter was considering the introduction of video tweets into its playbook (actually it was just yesterday). Interesting and scary thought all at once (honestly, do you need to actually see some of the folks who pass along their nuggets of 140 character wisdom?). So while it makes for a nice article and creates the some speculation, what was actually given to the folks at Mashable was even more important.
