All Posts Tagged Tag: ‘Video’

WordPress Has ‘Reinvented’ Its Video Feature

WordPress Has ‘Reinvented’ Its Video Feature

Automattic announced a big update to VideoPress, its service that powers videos on WordPress.com and Jetpack-connected self-hosted WordPress sites. It describes the new generation of VideoPress as “dynamic, responsive, and lightning fast”. “Out of the box, the new VideoPress is lightweight and responsive for beautiful playback on any screen, from smartphones to desktops,” explains Guillermo Rauch on the WordPress blog. …

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Is Facebook Thinking About Taking On Periscope And Meerkat?

Is Facebook Thinking About Taking On Periscope And Meerkat?

Facebook has been been emailing survey questions to people asking about their experience with Facebook video as well as their experience with Meerkat. This is fueling questions about whether Facebook is considering launching its own Meerkat/Periscope competitor. Marketing Land reports that one of its editors received the survey, and shares screencaps of the questions. Facebook starts off asking how often …

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Facebook News Feed Ranking Now Takes These Video Actions Into Account

Facebook News Feed Ranking Now Takes These Video Actions Into Account

Facebook announced a new change to how it shows content in News Feed on Monday. It will now start taking into account the actions users take on videos when determining when to show a video to people. Specifically, it will look at when users choose to turn on sound, make a video full screen, or enable high definition. The thinking …

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Periscope Now Lets You Replay Streams on the Web

Periscope Now Lets You Replay Streams on the Web

The Twitter-owned livestreaming app Periscope is quickly becoming a new favorite among businesses, brands, and regular old users alike. The app allows people to broadcast video in real time – with an emphasis on real time. Periscope streams don’t stick around forever – they disappear after 24 hours. Up until now, users could only replay Periscope streams via their iOS …

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Study Shows Mobile Video Is Bigger Than You Thought

The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data from 24 countries, and finds that 36% of smartphone users say they watch videos that are five minutes or longer on their phones on a daily basis if not more frequently. Many watch even longer …

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A Lot More People Get Periscope Access As App Hits Android

Twitter’s Periscope app is now available to Android users who have so far had to stand idly by while iOS device owners had the luxury of talking about and using one of the most talked about apps of the year to date. As you’ll recall, Periscope and rival Meerkat both gained a lot of attention back during SXSW, and there …

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Twitter Shares Findings On Video Engagement

Twitter released some new findings about video usage on its network based on commissioned surveys across fourteen countries and speaking to over a thousand people specifically selected to reflect the demographic profile of each country. This infographic represents U.S. insights. “The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen,” says Matt …

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Google Says To Reach YouTube Users On How-To Searches

Google is giving marketers some best practices for capitalizing on major growth in how-to searches on YouTube. Believe it or not, these types of searches have seen 70% growth year-over-year. A whopping one hundred million hours of such content has already been watched in North America in 2015, it says. In other words, this is an opportunity for businesses who …

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Is A Spotify Video Service On The Way?

A Spotify video service may soon be a reality if there’s any weight to the latest reports making the rounds. The Wall Street Journal is reporting that Spotify is now trying to get a video service off the ground. Mike Shields and Jens Hansegard write: Music streaming service Spotify is laying plans to enter the hotly competitive Web video business …

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Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒ with four in five of the videos coming from YouTube. Have you been seeing more results from Google services lately? …

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Facebook Talks ‘Anthology’ And Other Video Efforts

Facebook just announced the launch of Anthology, a new marketing program that gives brands access to a group of well-known video publishers to improve the quality of video ads. This group of publishers includes Vice Media, Vox Media, The Onion, Funny or Die, Electus Digital, Oh My Disney, and Tastemade. “As video consumption continues to grow on Facebook, it is …

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360-Degree Videos: Coming Soon to Your Facebook News Feed

Facebook’s annual f8 developers conference just kicked off, and in the keynote CEO Mark Zuckerberg said that spherical (360 degree) videos are coming to your Facebook News Feed. We already know that video is becoming a more widely used media on Facebook. Recently, Facebook revealed that the number of video posts per person had increased 75 percent globally and a …

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