How to Use Video to Boost Traffic and Sales Faster Than SEO
Marketing innovator Neil Patel says that video is better than most marketing channels out there for getting traffic fast. In his latest video Patel explains how anybody can drive traffic to their website, and more importantly, drive sales of products and services. Taking the video plunge should be on every entrepreneur’s priority list.
Neil Patel, explains how video may be the best marketing channel for instant results:
Tip 1 – Leverage Ubersuggest
The cool thing about video is you can see results faster than traditional SEO or most marketing channels out there. Let’s go in order on what you need to do to get more sales and traffic from videos. The first thing you need to do is leverage Ubersuggest. Ubersuggest is a free tool that’ll show you what keywords are popular. If you don’t know what keywords and topics are popular within your space you will be creating video content that no one wants to watch or hear about.
Tip 2 – Record Into Your Phone
The second thing you need to do is just bust out your phone and start recording into it. Make sure you’re looking at the video. You don’t want to just do audio. You want to break down whatever topic is popular based on what you learn from Ubersuggest. When you’re doing the video, ask questions within your video. Make sure it’s engaging, be fun, laugh, and always smile. I always forget that one but that’s very important. My cameraman always tells me that one but that’s very important.
In addition to that, at the very end, you want to have a call to action that drives people back to your website. For example, at the end of my videos, I tell people to check out my ad agency. When you do that you’ll at least start generating sales. If you don’t have that call to action that you say at the very end, I kid you not, it’s going to be very hard to get sales from that video.
Tip 3 – Go to Rev.com and Get an SRT File
Then I want you to go to Rev.com and get an SRT file. What this does is they’ll do a transcription of the video content after you recorded it and give you an SRT file that you can upload. You will then want to take the video and the SRT file and upload it to each and every single social network out there. You want to do Facebook, LinkedIn, and YouTube, at the bare minimum.
By uploading the SRT file, what you’ll find is a lot of the social sites autoplay the videos and people often don’t have their speakers on, especially when they’re at work. Then they can read the text and follow along. It’ll help boost the engagement.
Tip 4 – Include the Right Keywords
Now that you’ve uploaded this video, at the same time before you hit the publish button, you want to include the right keywords. So you already use Ubersuggest and they gave you ideas. By integrating these keywords within the copy, description, and title, it’ll help you get more traffic.
Tip 5 – Promote the Video
Then you want to promote the video. Go take your email list and send out an email blast and push it out to your list within the first hour. This will help you videos get more traction and make them go more viral. If you have a push notification list, through tools like Subscribers, send out a push about the video and push everyone to it within the first hour. Again, this will help the videos get more views and help them go more viral.
Tip 6 – Respond to All Comments
Last but not least, respond to all comments. The biggest thing when it comes to videos and getting more engagement and getting more sales is you need to engage with the community. When someone leaves a comment, you need to respond to it. By doing that they’re going to build a better connection with you. Then when you sell them products and services they’re more likely to buy.