Live Video Trends You Should Know

If you want to stay ahead of the game, you and your brand should be on live video. Learn more about live video trends below....
Live Video Trends You Should Know
Written by Brian Wallace
  • Over the past few years, particularly since the COVID pandemic began in 2020, the use of live video has become something that is commonplace and integral to many facets of daily life. From business, to entertainment, to social interactions, and more, live video is no longer reserved for occasional use in lieu of physical interaction, but rather it has very much become the norm.

    Live Video Has Been on the Rise

    In fact, the growth of live video has become so rapid and widespread that global revenue is projected to reach beyond 180 billion dollars within the next few years. Of course, it’s easy to see how this speedy upward trajectory has evolved.

    Since the outbreak of the COVID pandemic, remote interactions have skyrocketed. Where we once worked mainly in offices in a particular geographical location, and we once did most of our socializing in person, and we frequented theaters for new releases, now all of these things can and do happen from the comfort of our own homes or other remote locations.

    All of this new connectivity outside of larger, better equipped networks, such as those in place in a company’s headquarters, have given rise to an increase in connectivity issues and security vulnerabilities. Naturally, we’re seeing these problems with the use of live video as well.

    Live video is certainly not only used for business meetings. We’re using live video for marketing, brand engagement, gaming, B2B, webinars, healthcare, real estate, entertainment, social interactions, and more. Regardless of our intent and purpose, the problems we face are common among all uses.

    Live Video Issues

    The most common problems have to do with a variety of aspects such as bandwidth availability, internet connection, compatibility, encoding, privacy, and user interface. Having all of these things in place for every live video interaction is crucial to maintaining a quality live video experience.

    One of the main reasons why we’re experiencing the common challenges is that there are so many video platforms available, but the majority were developed prior to the pandemic, therefore their development didn’t intrinsically rise to the challenges which were relatively minimal at the time, but which have become quite pervasive three years into the sudden transition to remote.

    Although we’ve returned to the “old normal” in many ways, this trend of remote connection is not going anywhere and we must embrace every available technology to diminish the difficulties.

    Fortunately, there is a solution which needs to become as commonplace as live video itself. Single stream technology resolves all of the most common concerns surrounding every live video experience.

    Single stream technology takes data from any source, every live video stream, along with each participant, and merges them all together into a single interface, displaying a single live video feed. It can be used on any device and requires no infrastructure for clients or live video viewers.

    In Conclusion

    Single stream technology answers the challenges of bandwidth availability, complies with every new privacy law, smooths out any potential problem area for lagging or connectivity interruption, and ultimately produces a high quality live video every single time.

    The power of nimble live video

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