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All Posts Tagged Tag: ‘Surveys’

Parents Overwhelmingly See Social Media as a Good Thing

Some psychologists and social science researchers would have you believe that Facebook is turning everybody’s children into drunken stoners. And narcissistic idiots, as well. I’m sure most people have had a parent ask them why they spend so much time on “The Facebook” or “The Twitters.” I know I have. And though we can debate the various pros and cons …

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Google+ Is Beating Facebook (At Least In Terms Of Customer Satisfaction)

This year, for the first time ever, the American Customer Satisfaction Index measured a few “newer” social networks (or, more simply, networks that aren’t Facebook). This included Twitter, LinkedIn, Pinterest, and Google+. And what do you know, Google+ shined. Call it beginners luck, but out of all social media sites included in the survey, Google+ scored the highest marks for …

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Brand Awareness Is The Top Goal For Facebook Ads, Say Marketers

“Why do you buy advertising on Facebook?” That very simple question was asked to marketers in a survey from Ad Age and Citigroup. The respondents were given six different reasons; build brand awareness, drive traffic, build fans or “likes,” stay in touch with customers, generate sales leads, and social commerce. They were then asked to rank those responses on a …

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Post-IPO, Five Times As Many Advertisers Say They’re Pulling Money Out Of Facebook

Although Facebook’s stock price has slowly crept back over $31, its low point last month of $25.52 (after opening at $38) reflected a declining confidence in Facebook’s ability to monetize. And after General Motors publicly yanked all of its ad spending from Facebook, people really started to talk about whether or not it was even worth it for brands to …

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Women Use Facebook To Be Callous and Vindictive To Each Other, Sky Also Found To Be Blue

“Boys f*ck things up. Girls are f*cked up.” – Louis C.K. Girls can be really mean. And no, I don’t mean that girls are mean to guys – because guys are also really mean to girls, so that’s a wash. But man, can girls be so terrible to each other. That’s the message coming out of an interesting little survey …

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Sorry HBO, A Lot Of Cord Cutters Plan To Stay Cut

I kind of feel bad directing this at HBO, considering some of the amazing content they’ve pumped out over the last few years, it’s just that the words “cord cutter” engender thoughts of HBO, angry Game of Thrones fans, and frustrated torrenting. I guess I don’t have to be totally fair. But the simple fact is that more and more …

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Marketers Agree Facebook Is Vital, Facebook Ads Not So Much

A few days before the big Facebook IPO back in May, the news broke that General Motors was yanking nearly $10 million worth of paid ads from the network, basically saying that they don’t work (that blow was later softened). Although marketers were talking about the effectiveness of Facebook ads long before GM pulled the plug, that news coupled with …

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Think Before You Borrow: 85% Use iPhone On The Can, 4% While In The Sack

Next time you ask to borrow a friend’s iPhone, or decide to mess with his settings when he’s out of the room, remember this: That iPhone is probably filthy. No, seriously – we’re talking about all sorts of fluids. Electronics trade-in site Gazelle conducted a survey of iPhone users to mark its 5th birthday, coming up in a couple of …

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Mobile Games Survey: Nearly Half of Adults are Mobile Gamers

PopCap Games, the makers of casual mobile games such as Bejeweled, Peggle, and Plants vs. Zombies, today released the results of its poll on mobile gaming. Unsurprisingly, the market for mobile gaming is growing at breakneck speed. The poll also found that the audience for mobile gaming is broadening. The survey was conducted by Information Solutions Group, and polled adults …

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Local SEO Factors: Survey Attempts To Rank 90 Of Them

Portland-based David Mihm Web Design put out the results of a big local search survey, attempting to rank the top 90 local search factors that influence a business’ local Google rankings. It’s an interesting list, but it’s hard to say just how accurate it is, as Google plays its rankings signals cards pretty close to its chest. That said, it …

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Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing

Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a reference point for the state of mobile marketing in 2012.” They say it just takes three mintes to complete, and they’re giving away two pairs of free passes to the Search Engine Strategies conference and a free iPad. If you …

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Looking For A Job? Want To Keep Your Job? Clean Up Your Facebook Activity

Want an incentive to refrain from posting that bellybutton tequila shot picture from Vegas on Facebook? How about the fact that nearly half of company execs think that they should be monitoring your social media profiles before even considering you for a job. In recent years, filterless social media users on the job hunt have learned the hard way that …

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