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Super Bowl Articles

Social Media Sets Super Bowl Parking Ablaze Social Media Sets Super Bowl Parking Ablaze

Just three days after it was announced that there would be a Super Bowl 42 rematch between The New York Giants and The New England Patriots, ParkWhiz.com declared a major increase in tailgating and Super Bowl parking sales; sales are …

Audi Super Bowl Ad Kills Some Vampires Audi Super Bowl Ad Kills Some Vampires
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Audi has officially thrown its hat into the ring to compete for this year’s best Super Bowl ad, releasing “Vampire Party” to the YouTube masses more than a week before the big game. The ad is now available because Facebook …

The Super Bowl XLVI Social Hub Wants To Help You Find Parking The Super Bowl XLVI Social Hub Wants To Help You Find Parking
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Even if it takes a mile of ethernet cable and twenty people working rotating shift fifteen hours a day, the Super Bowl command center is going to find you a parking space, by God. Rowdy NY Giants fans and overly …

Indianapolis Gets Better AT&T Services Ahead Of Super Bowl Sunday Indianapolis Gets Better AT&T Services Ahead Of Super Bowl Sunday
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Perhaps my AT&T service experience is different from yours and for your sake I hope it is, but whenever I am near an area with a high density of people, my AT&T service completely bottoms out. Texts don’t go through, …

Relive Super Bowl Commercial History With Hulu’s AdZone Relive Super Bowl Commercial History With Hulu’s AdZone

Hulu hopes to make some people’s favorite part of the Super Bowl, the ads, more accesible. Today, they announced the launch of AdZone, where they’ve collected many of the best and most iconic ads of all time for your viewing …

Watch Super Bowl Ads With YouTube’s Ad Blitz Watch Super Bowl Ads With YouTube’s Ad Blitz

Sometimes, if you’re uninterested in the teams playing or simply uninterested in football entirely, the Super Bowl commercials are the best part of the whole production. Companies spend big bucks for prime-time ad real estate, knowing that their ads are …

Patriots/Giants Super Bowl Matchup Blows Up Twitter Patriots/Giants Super Bowl Matchup Blows Up Twitter

It’s official, everyone – Super Bowl 2012 will be a rematch of 2007′s Super Bowl XLII. And as you all probably remember, that was a pretty interesting game. A little bit has changed since 2007: Eli Manning won’t be throwing …

E-Trade Baby Ready For Some Football, Leading Into New Super Bowl Ad E-Trade Baby Ready For Some Football, Leading Into New Super Bowl Ad

E-Trade announced it will feature a new Super Bowl commercial this year, marking the fifth anniversary of its well-known E-Trade Baby campaign. CMO Nick Utton says, “The Baby has become an iconic brand ambassador that has enabled us to capture …

GoDaddy’s 2012 Super Bowl Commercial Involves Body Paint, Danica Patrick & Jillian Michaels GoDaddy’s 2012 Super Bowl Commercial Involves Body Paint, Danica Patrick & Jillian Michaels
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The Super Bowl is getting closer, and of course that means there will be new GoDaddy ads on the way. There will reportedly be two of them this year. At least one of them is on YouTube, but it is …

Volkswagen’s Super Bowl Ad: Dogs Bark The Imperial March, Look To Out-Viral Little Vader Volkswagen’s Super Bowl Ad: Dogs Bark The Imperial March, Look To Out-Viral Little Vader

Volkswagen is trying to use the never-ending popularity of both dogs and Star Wars to strike viral gold again, as they have released the teaser trailer for their upcoming Super Bowl advert. Check out a preview of “The Bark Side,” …

Doritos Rejects The Best Ad Of Super Bowl XLVI Doritos Rejects The Best Ad Of Super Bowl XLVI

In 2007 Doritos decided to start crowd-sourcing their Super Bowl ads. Their Crash the Super Bowl contest allowed fans to make and submit their own Doritos commercials, with the winner airing during the Big Game. The result has been some …

Visa Uses Your Facebook Friends For New Ad Visa Uses Your Facebook Friends For New Ad
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Visa not only wants to send one lucky winner and 10 friends to Super Bowl XLVI, they want to tell that winner the 10 people they should take with them. That’s the rationale behind the new “You + Ten Facebook …

NFL To Allow Super Bowl Streaming NFL To Allow Super Bowl Streaming

A report appeared in the Associated Press stating the NFL would stream the upcoming Super Bowl XLVI on both the NFL’s website and NBC’s. It’s the first time the NFL has taken such a bold move, but considering the success …

Eminem Chrysler Ad Wins YouTube Blitz
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YouTube announced that the winner of its Ad Blitz contest is Chrysler, for its Super Bowl commercial, which featured Eminem driving around Detroit. The contest was based on viewer votes. 

"It’s been about two weeks since the Super Bowl aired, but our ears are still ringing from the noise of advertisers jockeying for position in Ad Blitz, YouTube’s contest to find the best Super Bowl ad," said Suzie Reider, Display Advertising Director at YouTube.

Groupon Pulls Controversial Ads, Apologizes Again
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On Super Bowl Sunday, Groupon began running some ads that that some people found offensive. After the widespread outcries, Groupon CEO Andrew Mason posted an apology/explanation on the company’s blog. 

Still, talk of the ads has hardly died down. Conan O’Brien has been ripping into them all week long. 

Super Bowl Sets Tweets Per Second Record (For Sporting Events)

This year’s Super Bowl generated a whole lot of chatter.  Forgotten lyrics, funny (and controversial commercials), and the football game itself continue to grab headlines days later.  It may or may not surprise you, then, that Super Bowl XLV helped set a record when it came to sports-related tweets.

Groupon Defends Its Super Bowl Ads
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Groupon made a lot of noise with its Super Bowl commercials. Initially, before they ever aired, the simple fact that they were advertising before the Super Bowl was interesting news in itself. It would give a growing company mass exposure, and potentially make it a household name. As competition mounts in the daily deals space, extending that brand lead would seem crucial. 

Super Bowl XLV Social Media Marketing
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Super Bowl XLV promised to be the ‘Social Bowl’ of advertising with commercials predicted to be more ingrained in social media than ever before.  Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and voted on by consumers, in the Sunday line-up.  As well as Bud Light, who gave a sneak peek of its ads to fans including the ability to unlock an online ad living exclusively on their Facebook page.

Super Bowl Ads: What Worked and What Didn’t
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This is not a post about the funniest ads. Or the most popular. If you’re reading this post, you probably care about the marketing lessons you can take away from the Super Bowl. So, without further ado – here is a roundup of the best and worst of the Super Bowl marketing from last nights game.

Best Marketing Strategy: Volkswagen

Search Engine Super Bowl Jinx?

Has leading the way in search engine query volume replaced the dreaded “Sports Illustrated jinx” as the thing sports fans should fear?  If the trend Google noticed continues, perhaps there’s something new for superstitious sports fans to consider.

Google Offers Virtual Tour Of Super Bowl Site

Google is allowing football fans to take a virtual tour of Cowboys Stadium, in Arlington, Texas, ahead of Super Bowl XLV.