The result of a legal spat between Subway and Quiznos could have an impact on how much immunity advertisers have in regard to user-generated content.

Subways have a bad reputation, but Google’s not (too) afraid – at long last, the search giant is mapping New York City’s subway system, and this move is likely to draw in more users than all of Google’s other transit-related projects.

This is actually the first session that I covered at the San Jose Search Engine Strategies conference, but I did not get a chance to clean up my notes and post until now. It was a good session about a topic that is very close to the consulting practice of our PR and marketing agency.