Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically rec...
Twitter just announced a new ad offering aimed at small and medium-sized businesses. It's called Quick Promote, and lets advertisers promote their best performing tweets from the T...
Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It's harder than ever to get exposure in the News Feed without paying for it. Still...
Back in November, LinkedIn launched "Showcase Pages" for companies to show off specific brands and products, which users can follow separately. Users can follow Microsoft Office sp...
Bolthouse Farms is utilizing Instagram for a pretty interesting campaign, encouraging users to snap pictures of its products, tag it with pre-determined hashtags, and get money-sav...
Oreo seems to have the social media marketing thing down. During the infamous power outage during last night's Super Bowl, the beloved cookie brand quickly thought on its feet and...
Twitter does not have the kinds of targeting capabilities Facebook has when it comes to advertising. Twitter simply does not know as much about its users as Facebook does. It's not...
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