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All Posts Tagged Tag: ‘social media marketing’

AT&T’s 9/11 Tweet Doesn’t Go Over Well

While the mobile industry is being owned by Apple’s iPhone Event, one of the primary distributors of Apple’s flagship device is making news as well. The problem is, it’s not the for the same reasons as the upcoming iPhone 5S/C. Instead, AT&T tried to leverage the significance behind the day’s date (9/11) for commercial reasons, and issued a truly misguided …

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LinkedIn Sponsored Updates Now Available To All Advertisers

LinkedIn just announced that sponsored updates are now available to all advertisers. The feature was announced last week, after testing for about six months. The company initially rolled it out to a select number of companies. Now they’re available via self-serve. LinkedIn’s Gyanda Sachdeva says in a blog post: Today we’re excited to announce that Sponsored Updates are now available …

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Oreo Outage Tweet Is Social Marketing Done Right

Oreo seems to have the social media marketing thing down. During the infamous power outage during last night’s Super Bowl, the beloved cookie brand quickly thought on its feet and tweeted this: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie (@Oreo) February 4, 2013 While the power outage lasted for about a half hour, Oreo was able to get out …

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Facebook Launches Preferred Marketing Developer Center

Facebook has launched a new resource for marketers looking to find companies that can help them build enterprise tools and apps. It’s called the Preferred Marketing Developer Center, and is an extension of the program Facebook began earlier this year. “Built by a PMD – Gamaroff Digital, the PMD Center is itself an app that replaces the original PMD directory …

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Twitter Launches “90% Accurate” Gender Targeting For Advertisers

Twitter does not have the kinds of targeting capabilities Facebook has when it comes to advertising. Twitter simply does not know as much about its users as Facebook does. It’s not really the way Twitter operates. However, as the company works to improve its monetization strategy, it’s going to need to continue to improve the experience for advertisers. And with …

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HootSuite Announces Social Media Command Center Offerings

HootSuite, the leading social media management platform used by companies to coordinate their marketing across multiple social networks, today announced it will now be offering Social Media Command Center services. According to HootSuite, the command centers are designed to centralize and control social media messages for organizations in a visually appealing way. “Command centers are very visual,” said Matt Switzer, …

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LinkedIn’s New Company Pages Officially Launch

Last month, LinkedIn revealed the new look for its company pages and let some of its partners, such as Philips, Citi, Dell, and HP in on the beta test for the design. At the same time, LinkedIn added company pages to its mobile apps. Today, LinkedIn is rolling out those new company pages to everyone. In a post to the …

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HootSuite Announces Webtrends Analytics Integration

HootSuite, a social media management platform used by businesses and organizations to organize their social marketing, announced today that its enterprise customers will now be able to take advantage of Webtrends Analytics, which will be integrated into the HootSuite software. HootSuite stated that analytics reports can be automatically generated and customized to show the connections between social media messages and …

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HootSuite Launches a New Integrated Collaboration Tool

HootSuite, a social media management platform used by companies to coordinate their social marketing across multiple social network platforms, today announced the launch of what it is calling HootSuite Conversations. The feature is an integrated real-time collaboration tool for user of HootSuite. The beta version of conversations is now available through the HootSuite website. The tool allows users to manage …

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HootSuite Acquires Social Management Startup Seesmic

HootSuite announced today that it has acquired Seesmic, a competitor in the social marketing management software space. Both companies develop platforms that allow people and businesses to coordinate and monitor their marketing across multiple social network platforms. “We’ve always been big fans of Ryan Holmes and the HootSuite team, since the days we were all pioneering the social media landscape.” …

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HootSuite Adds Yammer to its App Directory

HootSuite today announced that it is adding Yammer to its growing list of supported social network platforms. Yammer is now available through the HootSuite App Directory. HootSuite is a social media management platform used by companies to coordinate their social marketing across multiple social network platforms. Yammer is enterprise social network that allows companies and organizations to facilitate private social …

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Google Acquires Wildfire To Offer Social Media Marketing Services

Google has gotten into the social media marketing business with the acquisition of Wildfire. The company has been around for about four years, and has managed to grow to 400 employees and 16,000 customers. Its social media brand management services have been used by companies like Virgin, Cirque du Soleil, Gilt Group and Spotify. If you’re not familiar with Wildfire, …

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