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social media marketing Articles

HootSuite Integrates Instagram, SlideShare, and Other Social Features HootSuite Integrates Instagram, SlideShare, and Other Social Features

HootSuite today announced that it has added Instagram, SlideShare and two other social feeds to its growing list of integrated social features. HootSuite is a social media management platform often used by companies to coordinate their social marketing. The company …

Applebee’s Social Media Marketing Efforts Are Condescending Applebee’s Social Media Marketing Efforts Are Condescending
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The marketing geniuses hired by Applebee’s really wants you ladies to get off of Facebook and Twitter, round up your best girlfriends and get your behinds down to your local Applebee’s for some “Life is Better Shared” fun. In fact, …

HootSuite & HubSpot Announce Partnership to Close the Loop on Social Media Marketing HootSuite & HubSpot Announce Partnership to Close the Loop on Social Media Marketing

In the past three years, the average budget spent on social media marketing has grown 133%. In an effort to transform social media from a promotion and engagement tool to one more focused on lead generation and closing, HubSpot and …

Facebook Introduces Preferred Marketing Developer Program Facebook Introduces Preferred Marketing Developer Program
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Facebook has offered two programs – the Preferred Developer Consultant and the Marketing API Program – over the past three years that have helped brands work with developers on Facebook specific campaigns. It appears to have been a wildly successful …

Facebook And Instagram Represent An Important Shift In Social Marketing Strategy Facebook And Instagram Represent An Important Shift In Social Marketing Strategy
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“It seems that Facebook acquired Instagram for two reasons,” Roger Katz, CEO of Friend2Friend, tells WebProNews. Friend2Friend does some of Universal Pictures’ social media campaigns. “The first is clearly a mobile play: Apple and Google are the players who control …

Social Media Sells More B2B Leads [Infographic] Social Media Sells More B2B Leads [Infographic]

If you’re not using social media to get your products and services recognized, you have to explore this social media business to business infographic from Insideview.Com. Why bother you say? For one, IBM reported a 400% increase in sales after …

Facebook Offers: Facebook’s Advice For Successful Ones Facebook Offers: Facebook’s Advice For Successful Ones
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At a marketing event this past week, Facebook talked about a new “Offers” offering for brands. Offers let businesses and organizations share discounts with customers by posting offers to their Facebook Pages. Facebook describes them as coupons you don’t have …

Which Social Media Platform Should Small Businesses Use? Which Social Media Platform Should Small Businesses Use?
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You’re a small business and you don’t know which social media platform to use to successfully market yourselves. This handy infographic should help with that. Today’s infographic comes from Imbue Marketing and they want to help small businesses get the …

Facebook Sponsored Stories: Unavoidable For Brands? Facebook Sponsored Stories: Unavoidable For Brands?
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Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever …

Facebook Users Click Ads Twice As Often As Twitter, Google+ Users [Report] Facebook Users Click Ads Twice As Often As Twitter, Google+ Users [Report]
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Update: As the study has generated some confusion, I’m going to repost the author’s explanation (which also appears in the comments) here: This study, which measures the CTR of different social network users, was conducted using a referrer based methodology. …

Ads Come To The Facebook News Feed Ads Come To The Facebook News Feed
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Last month, reports came out that Facebook would be launching sponsored stories in the news feed this month. Now, it appears that has happened. According to Inside Facebook, a spokesperson for the company said the feature is now live, though …

Fallout From Sponsored Athlete Tweets? Fallout From Sponsored Athlete Tweets?

Earlier this week, we discussed the New Orleans Saints and their sponsored tweets for NOLA.com. Essentially, the idea is to attract more Saints fans to the site, but some are wondering whether or not these kinds of tweets, especially for …

Meineke Gets Effective Twitter Marketing Meineke Gets Effective Twitter Marketing
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Currently, there’s a silly trend populating Twitter feeds everywhere, one that uses the #ItsOkayToCheatif hashtag. The tweets responding to the trend are primarily from bored kids who are trying to sound deep and compelling, or maybe even humorous. Ultimately, it’s …

When Is The Best Time To Post To Facebook? When Is The Best Time To Post To Facebook?
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It’s infographic day at WebProNews, and now that we’ve learned about Google’s war against spam in awesome graphic form, we now turn our attention to Facebook; specifically, when will that witty post you’ve been holding onto get the most Facebook …

The Voice: On The Cutting Edge of Social Media Engagement The Voice: On The Cutting Edge of Social Media Engagement
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For some, the argument can be made that NBC’s new hit The Voice is a little too much like American Idol to differentiate itself and remain a true primetime player. Sure, the rules are different. Contestants are broken down into …

Blending Paid Social with Organic Social Blending Paid Social with Organic Social
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Now that social media participation has become an integral aspect of the marketing mix, businesses are finding ways to increase the return on their social participation through paid amplification. The impact on SEO alone can make this an attractive place …

Report: Facebook Marketing Adopted by 70% of Local Businesses
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MerchantCircle, an online network of US local business owners, revealed in its quarterly reports that more local businesses are turning to Facebook and other social networking sites like Twitter, as a low-cost option for their marketing efforts.

Opportunity Clicks: Social Media and Converting Clicks Into Action
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Social Media is celebrated for its power to cultivate influential relationships and foster viral conversations. As consumer attention shifts away from traditional mediums and migrates to the golden triangle of mobile, PC, and next generation Web appliances, businesses are racing to engage in the hopes of capturing fleeting awareness and igniting affinity.

Twitter Profile “PageRank” and the Search Engines
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I’ve been writing about how Social Media links are impacting Search Engine results lately.  It’s really an area we have consciously tried to stay ahead on because we think that Social Media link sharing is going to have an even greater impact on search in the future.

The Era of the Interest Graph

Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life.

Get Up to Speed on Location-Based Service Adoption

Many are claiming this year as the year of "social mobile".  Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places.