I recently wrote a long post looking at different types of content (mostly from social media) that you can embed on your blog. I remembered that you could embed pins from Pinterest, which I don’t think I’ve ever actually done, but wanted to include it nonetheless. When I went to Pinterest to grab an example, I realized the share button (which used to include the embed code option) had changed.
That wasn’t the only thing I noticed. It also used to include a Twitter option, but now seemed to be exclusively for Facebook. I don’t know how long this has been the case. While I cover Pinterest news on a fairly regular basis, I just don’t really use the service that way, so if that’s old news, please forgive me for bringing it up.
There is another change with the share button, however, which must be relatively recent, as it was brought to my attention in an email newsletter from veteran Pinterest marketer Vincent Ng, whom we recently spoke with about Pinterest marketing tactics. He says it was brought to his attention by Anna Vanlandingham of Pinterest Pro Solutions. The change makes it easier to share content from Pinterest to Facebook Pages, which should be helpful for social media marketers.
As Ng explains, “In the past you weren’t able to pin directly from Pinterest to a Facebook page within the Pinterest platform. (Boo!) But now all you can. (Yeah!) All you need to do is log into the desktop version of Pinterest. Click on the pin you want to share and have it pop up. Then click on the ‘Share’ button at the top right corner and choose the tab ‘Page You Manage.’ From there you choose the page you want to post to.”
The functionality essentially reflects that of the Facebook share button everywhere else, enabling you to post to your own timeline, to a page you manage, or even to a group or in a private message.
Here’s what the pin from the screenshot above looks like when shared on a Facebook page. It maintains the title and description from the pin itself.
“This will save you lots of time in cross promoting your pins onto Facebook,” says Ng. “This is one of those great tactics that can help you grow your Pinterest following and make your Facebook marketing more visual.”
This week, Pinterest itself announced the launch of a new “Pin It” flow to make saving things faster and easier. The functionality was built by the team from Icebergs, which Pinterest acquired last summer.
The company also released some growth stats as it just turned five years old. Notably, 2/3 of pins come from business sites.