LinkedIn just announced that sponsored updates are now available to all advertisers. The feature was announced last week, after testing for about six months. The company initially rolled it out to a select number of companies. Now they're available via self-serve.
LinkedIn's Gyanda Sachdeva says in a blog post:
Today we’re excited to announce that Sponsored Updates are now available to all LinkedIn advertisers and Company Page administrators, through our self-serve advertising platform. All companies can now sponsor updates and reach professionals in 20 languages and across more than 200 countries and territories. Sponsored Updates will be shown in the LinkedIn feed on desktop, smartphone, and tablet devices. With this release, advertisers have the ability to select their professional target audience, choose to pay on a CPC or CPM basis, and manage an advertising budget of any size, all using our self-serve tool.
Here's an example of what a sponsored update looks like on LinkedIn:
If you have a LinkedIn advertising account and a company page, you should be able to get started. The above video will show you how.
LinkedIn says it will offer best practices on how to get the most of out the ad format over the coming months.