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The Savvy PR Of Crocs

Living in Boulder, Colorado, I am surrounded by entrepreneurs and startups, but we don't have a lot of national brands based in our small town. There are two that you've heard of, however: Celestial Seasonings and Crocs. The former makes tea. Really good tea. The latter? They make those ubiquitous rubber shoes with the holes punched in 'em, and a whole lot more.