I’m aware that mankind will never be satisfied with a truly digital photo experience, nor can they handle a world comprised only of actual, printed photos that they can hold in their hands. Got an old photo in an album? Throw it on Facebook. Got a cool Instagram shot? Put in on a sneaker.
I could handle the whole print your Instagram photo on a marshmallow thing, but that’s because you would eventually have to eat the marshmallow and thus erase any and all evidence that you had printed an Instagram photo on a marshmallow. But shoes? They’re
forever for at least six months, maybe a year. Check this out:
This comes from Adidas, who is preparing an app for this fall that allows people to snap photos and create custom shoes (ZX Fluxes, to be exact). Have a really cool shot of a bowl of soup with a nice Kelvin filter? Think it’s $90 worthy? Cool, print it on a new pair of shoes.
“ARE YOU READY? Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless,” says Adidas on Instagram.
It’s Friday, right? Ok good.