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Retail Articles

24 Ways to Get a Customer and Keep a Customer
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Let’s start with the bad news, and there’s kind of a lot of it, before we move on the good news of how to fix it. About three-quarters of online shoppers are unsatisfied with their online shopping experience. The other quarter are, flatly, satisfied, in that even bad pizza is good pizza kind of way.

Sort of anticlimactic, isn’t it? The good news is there’s a lot of opportunity for satisfying customers, even making them very, very happy.

Borders closes to Amazon

Bookselling chain decides competing with Amazon.com on book sales will be a better prospect than the now-ended partnership with the online retailing giant.

SMX West: Tasty Blend Of Search, Retail
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Universal search presents retailers an opportunity to reach searchers with more information than a few words of plain text.

Holiday Online Retail Cracked $29 Billion

Non-travel spending during the 2007 holidays reached $29.2 billion despite a slow start in November.

‘Tis The Season For Price Gouging
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Call it a consequence of the free market, the law of supply and demand, or just good old-fashioned opportunism. I’ll leave the ethics debate up to you. After all, is it really any different than selling Guitar Hero III for $9,000?

Price Or Convenience? Maybe Both

Last month Nielsen Online released the results of survey suggesting that online shoppers prefer the convenience of online shopping as their main reason for participating.

This month, another survey says that price is the most important factor.

Ugg, Wii Obsess Holiday Searchers
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The scarce Nintendo Wii ranked as the most searched-for item during the holidays, while Ugg boots drew the most luxury item queries.

Online Holiday Spending Tops $18 Billion

Forget about Cyber Monday; December 6th easily topped the online sales of the Monday after Thanksgiving, as US consumers spent $803 million on the first Thursday in December.

Holiday Retail Spending Rings Up $14 Billion

Analysis firm comScore said the first 32 days of the US holiday non-travel retail shopping season topped $14 billion for a 17 percent gain over the same period last year.

SES – Maximum Retail Conversion
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Some sites are all about direct sales. Search is arguably the most influential and accountable form of online marketing and we’ve assembled a list of experts who will show you the way. This session will focus on direct conversion behavior and turning visitors into customers and cash. Go Maximum or go home.

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

SES Chicago: Online Retail And SEO

There is money being left on the table by online retailers, as many have not made the most out of their search engine optimization opportunities.

A Fun Day for Retail Research

Today’s a fun one for retail research.

First, I received an update from Compete’s blog deconstructing the myth of Cyber Monday:

Get Free Advertising Advice From Google

The Google AdWords blog had a post today that caught my attention. The AdWords Optimization Team is accepting requests from advertisers who want feedback on their campaigns. Simply fill out a request form and tell Google about your business and advertising goals.

Online Retail Growing but Not Winning

Online retail sales are growing by all accounts—but, paradoxically, this is somehow translated as a negative for the industry, indicating that it’s “immature.”

Recall Doesn’t Stall Online Demand For Toys

Non-travel retail sales for the third quarter of 2007 hit $28.4 billion, a 23 percent increase over the same period last year, with sales fueled by demand for video games and their related consoles and accessories.

Social Networks Impact Retail Sites

If Santa’s sled is extra heavy this year, his reindeer can blame it on Facebook, MySpace, and Bebo – a new report from Hitwise indicates that social networks are having a huge impact on retail sites.

Hitwise Launches Retail Data Center to Public
Hitwise, announced the launch of its new Retail Data Center. This publicly available website provides weekly online shopping trend data, based on how U.S. Internet users interact with more than 20,000 online shopping sites, across 21 shopping categories such as Video Games, Electronics and Apparel.

Holiday Increase in Online Retail Predicted

JupiterResearch predicts that US online retail during the holiday season will grow to over $39 billion this year. This represents an increase of 20% over last year. About 126 million users are expected to buy online, which is a 6% increase over last year.

Internet retailers plan to drive their holiday sales primarily through search marketing, even though they are noticing that costs are rising and ROI is dropping. They also plan to increase free shipping offers and promote percent-off discounts.

Online Holiday Retail Sales To Set Record

U.S. online holiday retail sales will reach $39 billion in 2007, an increase of 20 percent over last year’s holiday season according to a new report from JupiterResearch, "US Online Retail Holiday Forecast, 2007."

Social Networkers Love Their Leisure

Though many think of Facebook and other social networking sites as destinations for people who find pizza and beer a frequent financial challenge, these users have been hitting various leisure-oriented retail sites in droves.

New Insights into Retail Marketing

I read an excellent article on Clickz.com written by Hollis Thomases called, “New Optimism for Online Retail Marketing Opportunities.” Her article related some of the insights she gained while attending Shop.org’s Annual Summit. You can read the whole article by visiting http://www.clickz.com/3627098.

The article quoted Forrester senior analyst Ms. Sucharita Mulpuru about the future of e-commerce. A few quotes I found extremely important were:

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