Ok, not just Shark Tank stuff – Amazon wants to sell you all the hot new gadgets and gizmos.

The company has just launched a new storefront called Amazon Exclusives, which “gives customers direct access to innovative new products from popular up-and-coming brands [including] electronics accessories, toys, sporting equipment and much more.”

Amazon’s “exclusives” are products from companies that have chosen to sell their products only on Amazon and their own websites and physical stores, of course.

And one of the big sources for these sorts of products is ABC’s hit reality show Shark Tank.

Right now, the Exclusives stores is pretty bare bones, offering Jackery mobile charging products, standup paddleboards for Tower Paddle Boards, iPhone optic lensmaker Olloclip, and Zackees, an LED glove that lets bikers give turn signals.

“Our mission on behalf of customers is to make Amazon the destination for brands and innovators to launch and sell their products, providing our customers early access to new products,” said Peter Faricy, VP of Amazon Marketplace. “We understand that helping brands gain exposure for their award-winning new products is beneficial to customers that desire to be the first to have the hot new item.”

“New brands are popping up everywhere, and it can be difficult for consumers to find and evaluate new items online. The Amazon Exclusives store provides a great environment for customers to explore hot new items,” said Stephan Aarstol, founder and CEO for Tower Paddle Boards, based in the San Diego area. “For consumers, this new shopping experience is a big win because they get the confidence of shopping on Amazon plus early access to the style and innovation of these rising star brands.”

Of course, Shark Tank products aren’t the only products that’ll appear in the Exclusives store. If Amazon wants to give virtual shelf space to new and up-and-coming products, it could be a good place for crowdsourced products to land.