How to Use Data to Become Incredibly Customer Centric

Steve Stone, former CIO of L Brands and Lowes, recently discussed how retailers can use data to serve their customers better and become incredibly customer centric.

What is Uniquely Different About the New Amazon 4-Star Store?

Amazon 4-Star is Amazon’s first retail store focused on selling all of Amazon’s products. It just opened in the Soho area of New York City and has made a big splash in the media.

Brands Are Waking Up to the Inevitable of Selling on Amazon

On the other hand, if you look at the rate of growth of Amazon, they are approaching half of US ecommerce. It continues to grow at roughly twice the rate of the industry so it’s not hard to imagine waking up in a world where Amazon accounts for 60-75 percent of US ecommerce.”

Will Amazon Acquire Target in 2018?

While Amazon currently accounts for roughly 45% of all online retail sales, the pursuit of a strong offline retail presence is part of Amazon’s long-term business strategy which is why they may now be considering an acquisition of Target. Obviously,…

Google, Target Form Alliance to Take on Amazon

A war among titans is silently brewing in the online retail arena. Recently, Google announced a partnership with Target, a move that could signal the start of Google’s challenge to eCommerce giant Amazon on its own turf. Amazon is a…

Target Partners With Pinterest, Find Products by Taking a Photo

Searching for products being offered on Target will soon be as easy as taking a photo on your mobile phone. In a recent announcement, Pinterest revealed that it teamed up with Target allowing the retailer to use the former’s visual…

How Retail Must Adapt to Compete with eCommerce

The number of eCommerce businesses has doubled in the past five years. The rise of the industry has admittedly caused less foot traffic and some brick and mortar businesses to suffer closure. But contrary to popular belief, retailers are not…

How Chrome Digital Signage Drove Traffic to The Statue of Liberty Website

I ran across a story on Google’s Connected Workspaces blog how digital signage powered by Google Chrome was used to drive website traffic to the Statue of Liberty and to make the store underneath it more engaging. Evelyn Hill, the…

How to Use In-Store Behavioral Data to Increase Sales

We all know that online shopping behavior is tracked in order to increase sales, but what about the behavior of brick and mortar shoppers? The Global Director of Marketing for IBM Watson Internet of Things (IoT), Scott Neuman, points out…

Instagram Connects Shopping to Browsing

Instagram announced today a new connection within the app to product information and then an easy click to an actual purchase on a retailers app or website. Starting next week Instagram will be testing this feature with 20 US retailers…