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Research Articles

Are Ad Pixel and Tag Issues Costing You Traffic and Sales?
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TagMan, a marketing tag management firm that deals with problems associated with site tagging and tracking of online marketing campaigns, is sharing some interesting results from a survey about ad pixels and tag implementation. The firm surveyed 100 client and agency ad execs around the world, and found that 99% of those surveyed faced problems with ad pixel/tag implementation and management, costing them traffic and sales.

Google: Consumers Rely on Search Engines Over Social for Product Searches
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Google pointed to some stats from PowerReviews and the e-tailing group this week, which show that search still largely dominates as the source used to begin a product search by consumers. 

According to these findings, 57% start with a search engine. 20% view a brand’s site. 18% research at a retailer. 3% use social network sites, and 2% pose a question on Twitter (it’s unclear whether Twitter is counted in the social network sites category).  

Bing Takes #2 Spot in Search, Even Without Yahoo’s Help
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Nielsen shared some new search market findings, indicating that Bing has overtaken Yahoo as the number two search engine in the U.S. for the first time. That’s MSN/Windows Live/Bing, to be more precise, which holds 13.9% of the market (as of August), according to the firm.

Yahoo holds a 13.1% share, a decline from 14.6% in July. Google saw little change, but accounted for 65% of all U.S. searches. 

Why Nokia’s New Smartphones Mean Good Things for Marketers

As reported earlier, Nokia has announced a new family of smartphones powered by the Symbian platform. The Nokia E7, C7 and C6 join the previously announced N8. 

Half of Mobile Users Don’t Know When Their Contracts Are Up
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There are some interesting survey results out from Best Buy today, regarding mobile phone users and their contracts. The findings reveal that about half of users don’t know when they’re contracts expire.

While the survey is used by the company to promote is new Upgrade Checker campaign, shed some light on the issue nonetheless.

Why Are People Searching Less Than They Were a Year Ago?
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Nielsen released its version of the U.S. search market rankings for July this week. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%.

Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now completely overtaken Yahoo’s organic results in the U.S. and Canada. We’ll see our first glimpse of how this is working out next month.

The Search Market Isn’t Always What it Seems to Be
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Like most studies, surveys, and stat counts related to Internet user behavior, search market stats should generally be taken with a grain of salt. While they can give us a general idea of which search engines users flock to, there are too many variables to paint a completely accurate picture.

What’s your search engine of choice? Why? Let us know.

Reported Security Vulnerabilities Reach Record Highs in 2010

According to a new report from IBM, vulnerability exposures reached record levels in the first half of the year. This info comes courtesy of IBM’s X-Force 2-1- Mid-Year Trend and Risk Report.

Over 4,300 new vulnerabilities were documented by IBM’s R&D team during this time period. This is a 36% increase from the same period last year. 55%  of the disclosed vulnerabilities had now vendor-supplied patch at the end of the period.

Another Report Has Android Moving Up Quickly

Mobile ad network Millennial Media released its latest Mobile Mix report this morning. Android is now officially the number 2 OS on Millennial’s network. The Android OS grew another 47% month-over-month. Since January, Android has grown 690%. Android surpassed RIM as the number 2 OS on the network.

Apple ad requests increased 24% month-over-month, but are actually down 15% since January. iPad ad requests grew 327% month-over-month, however.

Here are the top manufacturers and devices:

Major Publishers Project $3 Billion in Digital Subscription Revenue by 2014

Next Issue Media, a digital publishing consortium made up of Condé Nast, Hearst, Meredith, News Corp., and Time, has revealed findings from a study on consumer demand for digital newspaper and magazine products. According to the consortium, $3 billion in subscription revenue is expected by 2014.

After accounting for potential cannibalization of some print subscriptions, the industry could realize $1.3 billion in incremental revenue, the consortium says.

Facebook Creeps Up the Charts as 178 Million Americans Watch Online Video
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comScore released its Video Metrix data for July today. According to this, 178 million people in the U.S. watched online video content during the month, watching an average of 14.7 hours per user.

During the month, Facebook moved up from the fourth position to the third position behind Yahoo properties, and of course Google properties at number 1. Facebook accounted for 46.6 million viewers.

Report: Bing Leaps Over Yahoo in the Search Market
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Chitika revealed its July search stats today, which have Bing at #2 in the search market, over partner Yahoo.

"July is over, and we have stats: in looking at the full month’s traffic, Google remains unassailable in its #1 spot, and Bing beats out Yahoo! by a few percentage points for the #2 spot," the firm says. "AOL and [Ask] continue to jockey for 4th place."

Market Research Firm Says Internet-Connected Devices Will Surpass 5 Billion This Month

IMS Research has shared some findings indicating that the number of Internet-connected devices is expected to pass the 5 billion milestone this month. Furthermore, the organization forecasts 22 billion by 2020.

Google Looks at Why People Follow Brands on Facebook
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Update:  Google tells us it mistakenly attributed the data to a Google/OTX study in its post, but it is actually from an eMarketer report. 

Twitter.com Usage Grows 109% YoY

comScore has released some interesting research on Twitter usage in different countries. The firm found that in June, about 93 million people visited Twitter.com, up 109% from the previous year.

Of course this doesn’t even take into account all of the third-party Twitter apps, which many users access Twitter regularly from. A lot of users rarely go to Twitter.com.

Facebook Gets 1 in 6 UK Page Views
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According to research from Experian Hitwise, Facebook accounts for one in six page views in the UK. It’s the second most visited site.

In July, Facebook made up 7.14% of all UK Internet visits, according to the firm. It accounted for over half (54.48%) of all visits to social networking sites. Google UK was the top dog at 9.59% of visits.

70% of Global Online Consumers Watch Online Video
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This week, Nielsen released a new report on the global state of video consumption, finding that consumers all over the globe are adding screens to their media mix, as opposed to replacing them.

The firm highlights the following findings:

IBM Looks Into Accessible Mobile Interfaces, Google Giving up on Wave?
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IBM has partnered with the Industrial Design Centre at the Indian Institute of Technology, Bombay on mobile web research. The initiative will focus on development of new designs of mobile device interfaces that can be used by people who are semiliterate or illiterate, as well as individuals who have limited or no access to information technology.

How Important is Firefox in the Battle for Search Market Share?
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Chitika has provided some very interesting search market-related findings. According to the firm, Firefox is responsible for a significant amount of Google’s share. In fact, based on the sample looked at, there were more Firefox-based Google searches than total searches from Bing or Yahoo.

It’s important to note that this isn’t representative of the entire search market, but it’s an interesting finding that may indeed have bigger implications in that market.

Report: Android on 1 in 3 U.S. Smartphones Sold

The NPD Group has released a new smartphone report, finding that Motorola and HTC have driven Android to the lead in the U.S. Android is installed on one in three smartphones sold, according to the group.

Meanwhile, for the first time since 2007, RIM has slid to the number 2 position, as Android took the lead.

While Android accounted for 33% of all smartphones purchased in Q2, RIM accounted for 28%. Apple came in third at 22% with the launch of the iPhone 4.

Would You Pay for Twitter if You Had to?
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Update: It appears there are some people out there that would pay to use Twitter if they had to. MG Siegler points to a survey from film critic Roger Ebert who would pay for Twitter, along with about 20% of his followers. Make of that what you will.