All Posts Tagged Tag: ‘Research’

Marketing With Video: Recommendations Make A Huge Difference

Unruly Media put out a new report looking at the impact of social video recommendations on traditional brand metrics such as brand recall, brand favorability, purchase intent and brand association. Keep in mind that this is the firm behind such viral hits as Evian Roller Babies and Old Spice: The Man Your Man Could Smell Like (not to mention the …

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Some Brains Just Crave Drugs

The University of Cambridge has come out with some very interesting research findings about addiction and the structure of our brains. An abnormality present in the fronto-striatal systems may be responsible for addiction in some people. The study compared two siblings. one was an addict and the other was not. Scientists found the same anomaly in both, suggesting it’s genetic. …

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E-Commerce Spending Reaches Nearly $50 Billion in Q4 [Report]

comScore released new findings on e-commerce spending in the U.S. in the fourth quarter. They were up 14% from the year-ago quarter, reaching about $49.7 billion. That makes nine quarters in a row for positive year-over-year growth in U.S. e-commerce spending. In fact, that’s five in a row for double digit growth. E-commerce spending in the U.S. reached a record …

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Twitter: Study Finds A Quarter Of All Tweets To Be Worthless

Twitter can be a magical place full of 140-character bites of wisdom. It can also be an idiotic place full of incomprehensible jibberish being passed off as worthwhile. Science has confirmed that the latter takes up a third of all tweets. Researchers from Carnegie Mellon University, MIT and Georgia Tech have published a study today that looks to investigate how …

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Distant Contacts Responsible For Most Info Spread On Facebook

Facebook is sharing some new research by Facebook Data Scientist Eytan Bakshy that “suggests Facebook is more than just an echo chamber where only likeminded people share information with each other – instead, social networking technologies help to encourage the spread of diverse information and viewpoints,” as a Facebook spokesperson puts it in an email to WebProNews. Here are the …

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Who’s Buying and How?

Researchers have always explained women’s love of shopping as the hunter versus gatherer instinct. Men would bring home the kill and women would forage for grains and berries. Since these primitive times the world has changed and technology has been a key component to our evolution. Taking a look at a new study by Zmags reveals we may not have …

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Facebook Users Click Ads Twice As Often As Twitter, Google+ Users [Report]

Update: As the study has generated some confusion, I’m going to repost the author’s explanation (which also appears in the comments) here: This study, which measures the CTR of different social network users, was conducted using a referrer based methodology. When we discuss referrer, we mean it in this way: Let’s say, for example, harold.com is a publisher on the …

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Jane-Ome, Marijuana iPad App Looks To Educate Users On Scientific Benefits

Everything is better with marijuana; this is the argument many users make and has been featured in a certain stoner comedy (hilariously played by Jon Stewart). However, many people are unaware of the true benefits marijuana has in the medical community, and how it can truly make life a bit better for people with various health problems. Medical Genomics looks …

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Google Flu Trends Helps Hospitals Accurately Predict Influenza Cases

A new study from John Hopkins University shows that Google’s influenza oracle, Flu Trends, turns out to be a reliable way for hospitals to anticipate outbreaks or “seasons” of patients sick with the flu, possibly more reliable than using “outdated” government flu reports. Conducted over the course of a 21-month period, the researchers found a “strong correlation between a rise …

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