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Don’t Forget Who You’re Trying to Target

Whether you are creating an ad, direct mail copy, or writing a blog post, the fastest way to screw up your message is to forget who you’re trying to target.

The best strategy for creating a targeted message is to imagine your target prospect in the chair right across from you. What would you tell him/her? How would you speak to them?

Controlling How Your Site Is Indexed

Over at the Google Blog, Dan Crow is publishing a series of how-to’s about controlling what the Googlebot says about your site through the Robots Exclusion Protocol. This is the cheap-and-easy version.

Don’t Index That Link!

Yahoo – Can it Catch Google?

I was asked by Business Week to provide an opinion piece on Yahoo’s new search marketing platform.

As an opinion piece, I was asked to pick one side and provide supporting evidence to back up my stance. As I’ve already stated how impressed I am with Panama, I went with the positive.

E-Commerce Sales See Continued Growth

US e-commerce sales were not only healthy for the fourth quarter of 2006 but were at their highest levels in four years according to the US Census Bureau. On an unadjusted basis, sales reached $33.9 billion, up around a third from the third quarter of 2006.

For the fourth quarter of 2006 e-commerce estimate increased 25.0 percent from the previous year while total retail sales increased 4.0 percent in the same period. E-commerce in Q4 2006 comprised 3.3 percent of total sales.

Turn Your Blog into a Widget

I love it when developers come out with cool, fun stuff and what is more fun than a “widget.” I mean, even the name connotes fun.

No one can deny that the web is being widgetized. That is particularly true of blogs. Typepad has dozens of them, as does WordPress. I just found a site called Widgetbox that allows you to turn your blog into a widget using an easy 1-2-3 step wizard. The beauty of this idea is that it allows your content to be syndicated on other blogs.

MS AdCenter Bug Makes Advertisers Pay Huge Sums

A major Microsoft AdCenter bug costs advertisers to shell out huge amounts. This bug makes the advertisers may a blasting amount as compared to what they have bid for.

A Webmasterworld thread addressing the same issue has tremendous amount of posts where affected advertisers have addressed the situation. 

My daily spend increased almost 10-fold from $140 to over $1350 yesterday!

Getting Links from Authoritative Sites

A recent post on Search Engine Watch informs about 11 Guidelines for Getting Authoritative Links. Authoritative links ensures value to web promotion strategy. It is obvious that search engine will give preference as well as value to out bound links from authoritative sites. 

paidContent: Cymfony Acquired

paidContent is reporting social media monitoring company Cymfony has been acquired by UK-based research firm Taylor Nelson Sofres.

Load Times for Web Pages

I have been experiencing slow website load times over the last little while so I thought I’d investigate and find out what the causes were.

The first tool I used was: Web Page Analyzer which has the ability to analyze all the various components and code blocks of a website. The main areas of importance include:

- Page load time at various Internet connection speeds
- The size and number of objects within the specified page

Decision Management: A Solution to Seth’s Problem?

Seth Godin had a post recently – Starting over with customer service – and, while I agree with much of his set up I think the solution is different. Why not empower those people collecting good information to give an actual answer?

How Sites Are Ranked in Yahoo! Directory

A WebmasterWorld thread inquires how the sites are ranked within the Yahoo! Directory. Search Engine Roundtable  explains in a post that the sites are ranked in Yahoo! Directory on the basis of popularity.

Search Engine Roundtable says:

Get Your Prospects to Read What You Want Them to

This is actually a great trick to get people reading exactly what you want them to notice the most in your web copy, literature, brochure, proposal, etc.

People are too busy today to read every word of what you say (especially if they are being sold). If you overdo this little “highlight trick” … it won’t work!

Here is how it work. ………. You highlight it for them. Simple enough?

This can work on your website as well as in your direct mail copy. All you have to say is the following;

Google Quality Score Update Live

The Inside Adwords Crew have announced that the proposed quality score update has been rolled out today, expecting to last up to 3 or 4 days until complete. The article confirms –

The Bane of Competitive Webmasters – Complacency

It’s really annoying to suddenly remember I have a few domains of 2-3 years of age, that I actually set up links for – but never had any real content on.

Reason being: complacency.

I bought the domains for an early client, with the aim of setting up a small network for link benefits for them.

However, early success meant the domains went undeveloped.

Google and the Two-Class Blog Policy

Lots of sites reporting news that Google has taken down a Blogger blog, after it posted a death threat against a New Zealand politician.

Google spokeswoman Victoria Grand today said the weblog was taken down this morning after a complaint from the Ministry of Social Development. She said it was not just yesterday’s death threat that prompted the site shutdown, but that Google believed it was repeat violation of site rules.

YouTube to Offer Copyright Protection “Very Soon”

It appears Google’s finally starting to realize that if YouTube is to continue its success, they need to figure out how to protect copyright holders from video piracy.

Stirred Up About Skype

Looks like Yahoo’s not the only one to be experimenting with helpful add-ons that go overboard.

The Skype extension for Firefox appears to be picking up numbers that aren’t phone numbers, erroneously displaying a country flag and a phone number with a little green phone icon. Trust me Skype, those account numbers in those private secure interfaces are not phone numbers. I know, three digits followed by a dash, especially when those digits are "617," looks like a phone number. But looks can be deceiving. They might just be part of an account number.

Google Custom Search Engine Gets Supplemental Results

The Google Custom Search Engine Blog has informed that Google has added supplemental results to the results displayed in Google Custom Search Engines.

Apple and Cisco Share iPhone Brand

Applelogo_63 Steve Jobs got a gold star yesterday for working well with others.

Mapping Obsession with Yahoo Mail

In one sense it’s kind of cool that apparent addresses are underlined in Yahoo Mail now, allowing you to generate a map, enter them into a new contact, etc.

However, this thing’s overzealous. Quite often I want to cut and paste some contents of an email, but the underlined text wants to fire up a map instead of behave.

Using Feeds And Subscriber Data From Google

The Google Webmaster Central blog has a post "Tips on using feeds and information on subscriber counts in Reader." The post talks not just about the blog feeds, it talks about many sites, which have frequently updated content, resorting to feeds. If you have a feedreader for your site, you can get the number of Google Reader and Google Personalized Homepage subscribers.