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Search Engines Need Not Display All Ads

Eric Goldberg gives a summary of the final verdict in Langdon v. Google. He explains a court decision  which implies how search engines do not have to display all of the ads.

Children’s Charity Sets Up in Habbo Hotel

While the focus this week on virtual communities has been on Second Life, with news of developer Electric Sheep’s $7 million tie-up with CBS and others, here’s news of one organization’s plans for another virtual community.

Ray Ozzie Says Nothing

Ahh, Ray Ozzie spoke at a Goldman Sachs conference this morning. Todd Bishop of Seattle PI has the details. Key quote from Todd’s report? “There were no obvious bombshells, or surprise announcements, but people interested in where the company is headed will no doubt be analyzing his comments for indications and clues.”

WiFi Users Online More

Those busy folks over at the Pew Internet and American Life Project have released a study showing that people with WiFi access tend to spend more time online than those tethered to a hard-wired connection.

Thirty-four percent of Interet users have gone online using WiFi, with most of them using hotspots away from home or work. Details here.

From a communications standpoint, the first implication that leaps to mind is the potential for internal communications.

Scoble Talks RSS in the Enterprise w/ Attensa

I’ve been watching Attensa for a while. They are competing with Newsgator over RSS in the Enterprise (both companies make news aggregators that plug into Outlook, and both are working on strategies to go after big-company users because they are seeing more and more RSS users in big companies).

When You Offer Bad Customer Service

No one’s prefect, that for sure.

If you run or work in a business, or if you have a pulse, chances are you’ve screwed up. If you’ve been doing it long enough, chances are you screwed up royally.

So what do you do when it’s on you? Elain Fogel has a helpful article over at MarketingProfs called Three Ways to Keep Your Customer Happy When You Screw Up.

Step one is to communicate. Fogel states:

Google Puts Warning On Spammy Site Redirections

There is an interesting post at Google System which talks about Google redirection feature which was exploited in the past. The Google search results have a very long URL starting with http://www.google.com/url?q=. While Google used this information to improve search results, it was used by many people to create site URLs which began with this extension. 

Google Provides More Information To Badware Sites

Google is working harder on providing better information to webmasters and the effects are showing. The Google blog has announced that they will send detailed information in their malware notifications to webmasters. These notifications will also be sent by mail.

Good Adobe Engage Posts

John Dowdell is keeping a list of links of people who say something interesting about the Adobe Engage event I’m at.

Good posts so far?

Tim O’Reilly on creating engaged users.

David Berlind of ZDNet on Microsoft vs. Adobe and Adobe’s timeline.

Better Product or Better Brand?

As I was surfing the web I stumbled upon an article talking about branding. What it said was very true about branding;

“If you just build a better product, eventually some other company is going to build a better product than yours, and your stock will fall like Motorola’s did. If you build a better brand, it doesn’t matter whether somebody else builds a better product or not. A better brand has the perception of being a “better product.”

Google To Share Content Partners

Big news today is that Google are planning on openly listing content sites where adverts display for Adwords advertisers. I have criticised Google about this in the past, so its great news to hear that they will finally be introducing more transparency in their ppc network.

Scoble Drinks the Adobe coffee

The Adobe Engage event is already proving interesting. Ryan Stewart wins the first report to come through Google Blog Search.

Takeaway? Adobe is indeed coming after developers. It’s interesting to hear their positioning vs. Microsoft. My post last week pretty much nailed it. Adobe’s Kevin Lynch says they try to extend the Web where Microsoft looks, he says, to extend Windows.

Compete Tweaks Search Share Tracking

Hitwise and comScore have been the main sources cited for search engine market share from month to month; Compete has made some changes on its reports that they believe give them a solid alternative to numbers from the other firms.

YouTube Content Removal

Rex Sorgatz writes:

When Input Gets Erased On Page Load

One of the many annoying web interface bugs is that text you entered in a box while the page is still loading is erased when the page finished loading.

Yahoo Click Throughs On The Rise

Good news came to Yahoo! and it’s advertisers today in the form of a ComScore report. For those of you who read this blog regularly or, to be more accurate, any SEO blog regularly, you’ll recall that back on February 5th Yahoo! launched it’s new advertising system Panama. As one could expect, the changes have been monitored closely by Yahoo!

ComScore today released their finding on the changes in click through rates on Yahoo! ads. And they are:

Google Advising Sites Of Badware Status

Sites that get flagged as possibly hazardous destinations in Google’s search results will receive notifications from Google about the problem.

Perfect Digg Bait

The other day I was browsing the Digg homepage and noticed something really weird. It seems Craigslist made the homepage for an article that was about "why geeks and nerds make the best boyfriends" and to top it off it did really well.

Microsoft BPM adds Decision Management

Some of you will no doubt have seen today’s announcement of a Business Process Alliance by Microsoft (their press release is here). Fair Isaac is one of the 10 companies in this alliance (see the Fair Isaac press release here). Interestingly a couple of BPM vendors are also in the 10, including one of Fair Isaac’s partners (Metastorm).

Personally I think this is interesting for several reasons:

Don’t Forget Who You’re Trying to Target

Whether you are creating an ad, direct mail copy, or writing a blog post, the fastest way to screw up your message is to forget who you’re trying to target.

The best strategy for creating a targeted message is to imagine your target prospect in the chair right across from you. What would you tell him/her? How would you speak to them?

Controlling How Your Site Is Indexed

Over at the Google Blog, Dan Crow is publishing a series of how-to’s about controlling what the Googlebot says about your site through the Robots Exclusion Protocol. This is the cheap-and-easy version.

Don’t Index That Link!