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All Posts Tagged Tag: ‘PLAs’

Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒ with four in five of the videos coming from YouTube. Have you been seeing more results from Google services lately? …

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Google Releases New Shopping Campaign Features

Google announced the launch of some new features for its Shopping Campaigns. These include an auction insights report, a revamped search impression share, device/time segmentation, bid simulator columns, and a flattened view of product groups. The auction insights report lets advertisers compare Product Listing Ad performance to other advertisers participating in the same auctions. “With impression share, overlap rate and …

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Google Expands Merchant Promotions

Back in 2012, Google launched Merchant Promotions, which enabled retailers in the United States show promotions alongside their Product Listing Ads on Google’s search results pages and on Google Shopping. Google announced this week that it is now expanding this offering to retailers in more countries. Now, retailers in the United Kingdom, Germany, France, Australia and India will be able …

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Google Gets Advertisers Ready For Shopping Campaign Upgrade

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping Campaigns. You may have a lot of questions about this, which is precisely why Google hosted this hangout to discuss …

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Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The tool lets advertisers create a Shopping Campaign from their regular PLA campaign, with a structure and bids based on that …

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Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and review data for the product compiled from various sources, which include merchants, third-party aggregators, editorial sites and users. “We believe …

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Google Launches Management Tools For Shopping Campaigns

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important their changes using bulk uploads. The new AdWords Editor lets you edit your bids and destinations URLs for individual product …

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Google Shopping Results Now Rank Products On Some Queries

It appears that Google is now ranking products by their ratings in some Google Shopping results – the sponsored results that appear either at the top or on the right of the search results page. Jon Gregoire at CPC Strategy Blog (via Search Engine Land) points this out, looking at queries for “coffee grinders” and “best coffee grinders”. If you …

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Here’s A Closer Look At How To Use Google’s New Shopping Campaigns

Google is really pushing the Shopping Campaigns. The company just announced AdWords API support as well as beta support in DoubleClick Search (part of the Commerce Suite). Now, they’ve uploaded an hour-long hangout discussing the campaign type for those looking to get started. Shopping Campaigns were first announced last fall, and then launched to everybody last month. There’s also a …

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Google Adds Shopping Campaign Support To Doubleclick Search

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce Suite. Google says clients should reach out to their account managers for access. Google first announced Shopping Campaigns, a new …

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AdWords API Gets Support For Shopping Campaigns

Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale. The company says it is currently working with external agencies and search management platforms to add Shopping Campaign support. Google first announced Shopping Campaigns, a new PLA campaign type, last fall. Last month, they opened up the format …

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Google Adds Trusted Stores To Ratings In AdWords Ads

Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and easy way to earn the ratings they deserve,” says Google Shopping group product manager Brian Marquardt. “Advertisers who display seller …

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