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Here’s A Closer Look At How To Use Google’s New Shopping Campaigns

Here’s A Closer Look At How To Use Google’s New Shopping Campaigns

By Chris Crum March 6, 2014

Google is really pushing the Shopping Campaigns. The company just announced AdWords API support as well as beta support in DoubleClick Search (part of the Commerce Suite). Now, they’ve uploaded an hour-long hangout discussing the campaign type for those looking …

Google Expands Shopping, Trusted Stores Google Expands Shopping, Trusted Stores
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In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. …

Google Launches New PLA Campaign Type Google Launches New PLA Campaign Type
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The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your …

Google Tweaks Mobile PLA Ad Unit Google Tweaks Mobile PLA Ad Unit
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Google announced that it is changing the way the mobile PLA (product listing ads) ad unit looks on Google.com. The update is designed to help shoppers browse and discover merchandise more easily while using their mobile device. “People are increasingly …

Google Adds Local To Google Shopping Google Adds Local To Google Shopping

Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local availability for product listing ads (on desktop and smartphones). When …

Bing About To Get Product Listing Ads Of Its Own Bing About To Get Product Listing Ads Of Its Own
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We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based …

Another Great Report For Google Product Listing Ads Another Great Report For Google Product Listing Ads

Google Shopping is turning out to be a hit for Google and for advertisers, it seems. We keep seeing report after report come out with nothing but positive data. Earlier this month, we looked at data from Kenshoo indicating that …

Google PLA Spend Nearly As Big As Yahoo-Bing Spend Google PLA Spend Nearly As Big As Yahoo-Bing Spend

Kenshoo recently released some research about Google’s Product Listing Ads (PLAs), the ads that power Google Shopping. The report indicated that PLAs are more effective than text ads, with higher return on ad spend, clickthrough rates, and conversion rates and …

Google PLAs Proving Way More Effective Than Text Ads Google PLAs Proving Way More Effective Than Text Ads
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Say what you want about Google’s transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Google Shopping is based on are performing quite well. Have you seen …