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Nielsen Articles

Google Most Popular Site Among Seniors
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The number of seniors actively using the Internet has increased by 55 percent to 17.5 million over the last five years, according to a new report from Nielsen.

Among people 65+, the growth of women in the last five years has outpaced the growth of men by 6 percent.

More seniors are also spending more time online. Time spent on the Internet by seniors increased 11 percent in the last five years, from 52 hours per month in November 2004 to just over 58 hours in 2009.

Online Video Viewing Continues To Boom
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DVR and online video continue to show considerable growth in the U.S., up 21.1% and 34.9 percent respectively, in time spent in the third quarter of 2009, according Nielsen’s latest Three Screen Report.

In Q3, the average American watched 31 hours of TV per week, with 31 minutes spending playback mode with their DVR.

In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video.

Yahoo Time Spent Stats Up After Ad Campaign
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An advertising campaign can have miraculous effects, causing people to feel better about a company and give it more time and money.  Or it can be as effective as burning a pile of cash (on primetime TV, no less).  Luckily for Yahoo, Nielsen data indicates that its "Y!ou" campaign is imitating the first formula.

Traffic and Time Spent on Black Friday Sites Increase Rapidly

New research from Nielsen finds that during the last weeks of October and the early weeks of November, the number of unique visitors to the top websites offering previews of Black Friday deals (like bfads.net for example), has been increasing rapidly. No surprise there.

Week-over-week, however, traffic to these sites has increased by as much as 87%, from 3.8 million unique visitors during the week ending November 8, to 7 million during the week ending November 15.

Facebook Catapults Into Third Place Among Video Sites
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When tracking statistics from month to month, we’re often forced to examine very tiny changes, and determining whether they’re significant can be tough.  Facebook just made things easy, jumping from tenth place to third on a list of top video sites in definitely-momentous move.

Newspaper Websites Attract 74 Million Visitors In Q3

An average of 74 million people visited newspaper websites in the third quarter of 2009, representing 38 percent of all Internet users, according to a custom analysis by Nielsen for the Newspaper Association of America (NAA).

Newspaper website visitors generated more than 3.5 billion page views during the quarter, spending 2.7 billion minutes browsing the sites over more than 596 million sessions.

Online Video Viewing up 25% Per Viewer

Nielsen released its latest findings on online video usage in the United States today. The firm found that time spent viewing online video is up 25% per viewer, year-over-year. In addition, they found that total streams were also up 25%.

The Nielsen Company reported overall online video usage and top online brands ranked by video streams for the month of September. Here are a couple of charts documenting their findings:

Good Chunk of Holiday Spending Will Be Online

Nielsen has shared some findings from research involving how American consumers intend to spend their money during the upcoming holiday season. About 42% expect to spend less.

Mobile Web Usage Up 34%
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Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million visitors in July 2008 to 56.9 million in July 2009, according to a new report from Nielsen.

Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45 percent and seniors climbing 67 percent in July.

Online Advertising is Having a Big Year
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Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole.

eMarketer points to research from GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM also predicts 4% growth in US online ad spending in 2009, to $22.77 billion.

More Social Media Use Means More Email Use

Nielsen set out to prove that social media use put a significant dent into email use, assuming that the more time people spent on social networks, the less time they were likely to spend using email. It didn’t quite work out that way in the firm’s experiment however.

Nielsen explains its methodology:

Nielsen Says Most Social Media Users Rich and Urban
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Research from Nielsen indicates that wealthier people and people who live in big cities (at least in the US) are more likely to use social networks than people with less money that live in smaller towns.

Nielsen Claritas, a branch of Nielsen that looks at segmentation in consumer behavior, says that there is a "marked difference" in the demographic makeup between the two largest social networks – Facebook and MySpace. According to Nielsen Claritas:

Online Advertising Spend Seeing Significant Gains
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Time spent on social networking and blogging sites accounted for 17 percent of all time spent on the Internet in August 2009, according to a new report from Nielsen.

"This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, vice president, media and agency insights, Nielsen’s online division.

"While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth."

Facebook and Nielsen Look for What Makes Consumers Tick

Last week Facebook announced that it had surpassed 300 million users, and now the company has announced a strategic partnership with the Nielsen Company. This partnership is aimed at helping marketers better use the web for developing and marketing new products.

Nielsen To Begin Measuring Online TV Audiences

Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?

Digital Media Consumption Making Big Gains
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Americans are increasing their overall media consumption and multi-tasking is playing a bigger role, according Nielsen’s new Three Screen Report.

In the 2nd quarter of 2009 the number of people watching mobile video increased 70 percent from last year and people who watch video online increased their viewing 46 percent during the same time period. In addition, the average American TV consumption remains at an all-time (141 hours per month) compared to the same time last year.

US Ad Spending Saw 15% Decline in Early ’09
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A report from Nielsen indicates that ad spending in the United States fell 15.4% in the first half of the year, compared to the first half of last year. Preliminary estimates show that US ad expenditures fell over $10.3 billion to a total of $56.9 billion.

"While some of the larger categories have cut back spending, we see others that continue to raise the ante on their media investments," said Annie Touliatos, VP for Nielsen’s advertising information services.

Is eBay in Trouble?
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eBay’s traffic appears to be on the way down. This doesn’t come as a huge surprise if you pay attention to the commentary on message boards and comment sections on eBay articles.

CBS Interactive Posts Solid June Traffic Increases

June seems to have been kind to CBS Interactive, as the media corporation released some encouraging numbers from Nielsen this afternoon.  More than half a dozen properties posted some very impressive growth statistics.

Nielsen Enhances Online Measurement Panel

Nielsen has announced the launch of an expanded panel and platform for measuring Internet audiences.

The new panel increases Nielsen’s measurement of websites from 3,00 to more than 30,000, providing better representation of Hispanic, teens, and cell phone only households, and improves coverage of multiple PCs in households.

Google Scores With June Nielsen Numbers
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June was a great month for Google, according to new statistics from Nielsen.  In comparison to May, the search giant apparently received many more unique visitors, and also managed to keep them around for a much longer period of time.