WebProNews

Print Ads Down, Online Counterparts Up

Give another point to the “print is dying” crowd; new numbers reveal that, in the third quarter of 2007, online newspaper advertising grew and the traditional type dropped.

Yahoo Boosts Newspaper Group Membership

Seventeen more newspapers signed on with Yahoo to participate in its classifieds program where HotJobs provides the job listings.

Zillow To Run Newspaper Real Estate Ads

Real estate site Zillow.com, which focuses on house price comparisons has entered a deal with the publishers of 282 newspapers to carry their real estate advertisements.

Whisper: Papers Plot Online Ad Network

Five major newspaper publishers may be ready to create a national ad network that will let them keep all of their ad revenue in-house.

Newspaper Websites Are Booming

The Newspaper Association of America said 59.6 million people visited newspaper Web sites in July 2007, a 9 percent increase over the same period a year ago.

Yon Continues Iraq Reporting, Free To NNA

Michael Yon will continue to turn to his online audience to support his reporting from Iraq, which he will make available at no cost to the National Newspaper Association.

You Didn't Read This In The Newspaper

Newspaper publishers have retreated to a local focus that gives them the best chance of retaining subscribers and favorable advertising rates. It's meant something different for readers when it comes to news topics beyond the city limits.

Yahoo Newspaper Alliance Shaky?

As fresh members signed on, the Yahoo Newspaper Consortium helped a lot of companies achieve some impressive gains.  Yet there’s now a concern that nothing else will happen.

Yahoo Saving The Newspaper Industry

All of those deals Yahoo made with newspaper publishers seem to be yielding positive results for the world of print media.

Google Tools Around With Print Ads

The company unveiled a new tool to assist its AdWords advertisers in creating ads destined for the world of newsprint.