Let’s pretend for a moment that you’re the newspaper industry. Your ranks are dwindling as even old stalwarts are dropping like flies.

 Google announced they’ve expanded their Google News Archive search to now show much more historical newspapers.

A year over year look at first quarter spending in 2007 and 2008 showed online display advertising gaining well. The rest of the media industry…not so much.

Give another point to the “print is dying” crowd; new numbers reveal that, in the third quarter of 2007, online newspaper advertising grew and the traditional type dropped.

Seventeen more newspapers signed on with Yahoo to participate in its classifieds program where HotJobs provides the job listings.

Real estate site Zillow.com, which focuses on house price comparisons has entered a deal with the publishers of 282 newspapers to carry their real estate advertisements.

Five major newspaper publishers may be ready to create a national ad network that will let them keep all of their ad revenue in-house.

The Newspaper Association of America said 59.6 million people visited newspaper Web sites in July 2007, a 9 percent increase over the same period a year ago.

Michael Yon will continue to turn to his online audience to support his reporting from Iraq, which he will make available at no cost to the National Newspaper Association.

Newspaper publishers have retreated to a local focus that gives them the best chance of retaining subscribers and favorable advertising rates. It’s meant something different for readers when it comes to news topics beyond the city limits.

As fresh members signed on, the Yahoo Newspaper Consortium helped a lot of companies achieve some impressive gains.  Yet there’s now a concern that nothing else will happen.

All of those deals Yahoo made with newspaper publishers seem to be yielding positive results for the world of print media.

The company unveiled a new tool to assist its AdWords advertisers in creating ads destined for the world of newsprint.