U.S. newspaper advertising revenues fell by 7.3% in 2010, and print advertising in general fell by 9.2%, according to the Newspaper Association of America. Likewise, the industry posted a decline of $1.9 billion in total ad revenues in 2010, bringing the number to $23.9 billion.

The National Newspaper Association didn’t post current numbers regarding circulation revenue, contract printing or event and social media assistance to businesses, but Rick Edmonds of Poynter estimates an extra $10 billion.

This would put the U.S. newspaper industry as a whole at roughly $34 billion, which is less than Google, who posted $37.09 billion in revenues in 2011.

The NAA site also reported that digital newspapers saw a quarterly traffic increase, with 110 million unique visitors, with smartphone and tablet use bolstering readership.