MTV Articles

MTV To Profit From Pirated MySpace Videos

If you thought YouTube’s click-to-buy feature was neat for music labels, allowing them to add links to purchase music on pirated videos featuring that music, you’ll love this: MTV has partnered with MySpace to identify videos posted to MySpace that are copyrighted by MTV, using audio and visual fingerprint technology. And here’s the good part: instead of getting medieval on pirated videos’ hineys, MTV gets to add ads.

MySpace, MTV Partner To Monetize Video
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MySpace and Viacom’s MTV Networks have partnered with online video advertising firm Auditude to allow users to post copyright video online in exchange for advertising from the source.

MTVmusic.com Censors Weird Al
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MTV, which recently made a super smart and exciting YouTube-combating move by making its music video collection available online, just ruined it. They’ve censored Weird Al.

MTV Website Trying To Find People To View Music Videos

Mtv_music The original go to place for music videos has launched a new web site aime

MTV Offering…Music Videos?
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MTVWith the launch of a single site, MTV has apparently put my biggest knock against the network to bed. That’s the lack of music videos of course.

MTV Networks Purchases Social Project
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MTV Networks, a division of Viacom, said today it has purchased Social Project, Inc., its partner in creating the Flux social media platform.

Flux allows users to share content across a network of more than 1,000 entertainment and music Web sites with more than 7.5 million registered users. Previously, MTVN held a minority stake in Social Project.

Viacom Changes Mind On Demand For YouTube Data

It is now safe to return to your normal YouTube viewing habits. Viacom will not be getting its hands on your personal data.

According to the YouTube blog

Viacom Sued Over Music-Related Infringement
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Game maker Konami wants to stop Viacom’s Harmonix from selling the highly popular Rock Band simulation game and instruments due to alleged patent infringements.

Netflix and Logo Strike a Deal

Everyone’s favorite (or mine at least) online DVD rental provider Netflix has signed a new deal with Logo, a cable channel owned by MTV Networks that specializes in gay and lesbian-themed programming.

According to Variety, under the deal Netflix will exclusively distribute 3 shows via its rental service.

In exchange, Logo will promote Netflix on the channel, and on it’s 36gay.com and NewNowNext.com websites.

Microsoft Zune Scores More Content
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In an effort to compete with Apple, Microsoft said today that it is adding downloadable television shows from Comedy Central, MTV, NBC, and others to its online Zune store.

The new content also includes programs from Nickelodeon, Turner Broadcasting and VH1, Microsoft said. Titles include "South Park" which is already available for free online, "The Office", "Battlestar Galactica", "Heroes" and "Spongebob SquarePants."

The New MTV

MTV is once again retooling itself in an attempt to maintain relevance in the digital age.

Rock Band Downloads Reach 2.5 Million

MTV has announced that players of its Rock band game have downloaded more than 2.5 million songs since its launch on November 20, 2007.

A Metallica pack is currently the game’s best selling music download, followed by three song packs from The Police, Queens of the Stone Age, David Bowie and a collection of Black Sabbath covers. Best selling singles are Foreigner’s "Juke Box Hero", followed by Creedence Clearwater Revival’s "Fortunate Son," Weezer’s "Buddy Holly" and The Knack’s "My Sharona."

MTV To Bring “South Park” Clips Online

MTV Networks said it will make every clip from every episode of the popular animated comedy "South Park" available online for free next year in an effort to reach a wider audience.

McCain Campaign Stops For MySpace, MTV

Following appearances by Democratic Presidential hopefuls John Edwards and Barack Obama, John McCain will participate in a campus dialogue hosted by MTV and MySpace.

Radiohead Raps ComScore Over Download Report

ComScore said 62 percent of downloaders paid nothing for Radiohead’s ‘In Rainbows’ release, but the band has denounced the report as "wholly inaccurate."

Obama Pledges Net Neutrality Support
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During a live dialogue with MTV viewers, Presidential candidate Barack Obama pledged to support Net Neutrality if elected president, and to appoint a pro-neutrality Federal Communications Commission.

Did Barack Dodge the Net Neutrality Question?

Senator and Presidential candidate Barack Obama (D-IL) was expected to field a question about Network Neutrality today during a live video stream via MTV and MySpace from Coe College, in Cedar Rapids, Iowa. Doing so, according to supporters would bring the issue to the campaign table officially. If they were waiting for it, they were disappointed.

MTV To Launch Online Lyric Service

MTV Networks is preparing to launch an online lyric search service in November.

TV Networks and Online Networking

NBC isn’t the only one making moves online. ABC, CBS and MTV are also in the news today for their online strategies.

MTV Launches Social Network For Activists

Viacom’s MTV has launched a new social networking site called Think.MTV.com, and the site is focused on encouraging young people to become involved in youth activism.

MySpace, MTV Ready For Presidential Dialogues

MySpace and MTV have announced details of their first Presidential Candidate Dialogue, which will feature former Senator John Edwards.

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