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MTV Articles

MTV’s “Diary Of Facebook” Debuts Wednesday
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MTV, maligned by some for their programming shift, has focused less on music videos and more on reality programming as of late.  Out of this has come a good amount of mini-documentaries chronicling subjects such as severe wight loss, eating …

Justin Bieber, Facebook and MTV Partner on Cyberbullying Initiative
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Pop superstar (and Grammy nominated) Justin Bieber is partnering with Facebook and MTV’s A Thin Line to help stop digital abuse – things like cyberbullying, online stalking, and "textual harassment." If anyone has the power to do so, it would be Bieber, who has a ridiculous amount of influence over the young’ns. Facebook and MTV are pretty big too. 

MTV: Online Video Will Not Napsterize Broadcast Media

It’s become clear that the television industry is at the beginning of a revolution as connected TVs and devices that bring the web to TV are really starting to hit mainstream interest. There are plenty of reasons to speculate that the industry will go through a similar pattern as we’ve seen with print and music.

MTV TJ (aka Twitter Jockey) Finalist Makes His Case

Update: MTV has narrowed it down to five finalists, and Lytle is still in the running, along with Gabi Gregg, Jose Iniguez, Xavier Moreno, and Dannielle Owens-Reid

MySpace And MTV To Feature Live Comic-Con Coverage

MySpace and MTV.com are partnering to bring live streaming coverage of celebrities at Comic-Con.

Starting Thursday, July 22, daily live shows will be hosted by MTV Movies Editor Josh Horowitz and will stream on MySpace and MTV’s homepage. Users will be able to post comments and questions in real-time for a chance to have celebrities answer live.

 

MTV Looks for its First “TJ” or “Twitter Jockey”

If you are not too young, you may recall when MTV regularly played music videos. There was a time, when that was pretty much all they played. In between the videos, a person called a "VJ" would talk about the videos, introduce them, etc. Now MTV is looking for its first "TJ", or Twitter Jockey.

YouTube and Universal Making a Music Video Site?
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Update: YouTube has officially announced Vevo.

Original article 03/05: The number one video site in the US and the world’s largest music label are said to be cooking up a deal and a new service. YouTube and Universal Music Group are reportedly in talks to create a premium online music video service.

YouTube is Going Through Changes
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There are some big changes happening with YouTube. You’ve probably read recently that YouTube has teamed up with Universal on a site called Vevo that is supposedly going to be the Hulu of music videos.

MySpace Music Finds Leadership

MySpace Music finally has leadership.  Last night, MySpace announced that Courtney Holt has officially been named the President of MySpace Music. He will begin his tenure there on January 5th, and he will be responsible for overseeing growth and development of the MySpace Music brand.

MTV To Profit From Pirated MySpace Videos

If you thought YouTube’s click-to-buy feature was neat for music labels, allowing them to add links to purchase music on pirated videos featuring that music, you’ll love this: MTV has partnered with MySpace to identify videos posted to MySpace that are copyrighted by MTV, using audio and visual fingerprint technology. And here’s the good part: instead of getting medieval on pirated videos’ hineys, MTV gets to add ads.

MySpace, MTV Partner To Monetize Video
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MySpace and Viacom’s MTV Networks have partnered with online video advertising firm Auditude to allow users to post copyright video online in exchange for advertising from the source.

MTVmusic.com Censors Weird Al
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MTV, which recently made a super smart and exciting YouTube-combating move by making its music video collection available online, just ruined it. They’ve censored Weird Al.

MTV Website Trying To Find People To View Music Videos

Mtv_music The original go to place for music videos has launched a new web site aime

MTV Offering…Music Videos?
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MTVWith the launch of a single site, MTV has apparently put my biggest knock against the network to bed. That’s the lack of music videos of course.

MTV Networks Purchases Social Project
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MTV Networks, a division of Viacom, said today it has purchased Social Project, Inc., its partner in creating the Flux social media platform.

Flux allows users to share content across a network of more than 1,000 entertainment and music Web sites with more than 7.5 million registered users. Previously, MTVN held a minority stake in Social Project.

Viacom Changes Mind On Demand For YouTube Data

It is now safe to return to your normal YouTube viewing habits. Viacom will not be getting its hands on your personal data.

According to the YouTube blog

Viacom Sued Over Music-Related Infringement
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Game maker Konami wants to stop Viacom’s Harmonix from selling the highly popular Rock Band simulation game and instruments due to alleged patent infringements.

Netflix and Logo Strike a Deal

Everyone’s favorite (or mine at least) online DVD rental provider Netflix has signed a new deal with Logo, a cable channel owned by MTV Networks that specializes in gay and lesbian-themed programming.

According to Variety, under the deal Netflix will exclusively distribute 3 shows via its rental service.

In exchange, Logo will promote Netflix on the channel, and on it’s 36gay.com and NewNowNext.com websites.

Microsoft Zune Scores More Content
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In an effort to compete with Apple, Microsoft said today that it is adding downloadable television shows from Comedy Central, MTV, NBC, and others to its online Zune store.

The new content also includes programs from Nickelodeon, Turner Broadcasting and VH1, Microsoft said. Titles include "South Park" which is already available for free online, "The Office", "Battlestar Galactica", "Heroes" and "Spongebob SquarePants."

The New MTV

MTV is once again retooling itself in an attempt to maintain relevance in the digital age.

Rock Band Downloads Reach 2.5 Million

MTV has announced that players of its Rock band game have downloaded more than 2.5 million songs since its launch on November 20, 2007.

A Metallica pack is currently the game’s best selling music download, followed by three song packs from The Police, Queens of the Stone Age, David Bowie and a collection of Black Sabbath covers. Best selling singles are Foreigner’s "Juke Box Hero", followed by Creedence Clearwater Revival’s "Fortunate Son," Weezer’s "Buddy Holly" and The Knack’s "My Sharona."

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