All Posts Tagged Tag: ‘Microsoft’

IAB Opens Pubic Comment On OpenDirect Spec

AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interactive Advertising Bureau (IAB), who has opened up public comment on it. Comments will be used to help spur wider industry adoption. OpenDirect 1.0 is described as an automated, guaranteed API standard for programmatic …

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Bing Ads Get Universal Event Tracking

Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track various performance metrics associated with conversions with one tag. A spokesperson for the company tells WebProNews it “lays the groundwork for audience based remarketing scenarios,” which are coming sometime soon. “UET simplifies campaign goal tracking by placing a small …

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Microsoft Earnings Released With Record Revenue For The Quarter

Microsoft just released its earnings for its Fiscal Year 2015 Q1, posting record first-quarter revenue thanks to its cloud and hardware offerings. The company managed to beat Wall Street expectations with EPS at $0.54 and revenue at $23.2 billion, down 13% and up 25% year-over-year, respectively. Device and Consumer revenue grew 47% to $10.96 billion with Office 365 Home and …

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Google Discovers ‘POODLE’ Vulnerability In SSL 3.0

Google announced that it has discovered a vulnerability (referred to as POODLE) in SSL version 3.0, the details of which can be found here. Bodo Möller of the Google Security Team found the issue along with fellow Googlers Thai Duong and Krzysztof Kotowicz. Makers of web browsers, including Google, are working on a fix. Möller writes: SSL 3.0 is nearly …

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Vine App Hits Xbox One For Xbox Live Members

Microsoft announced today that Twitter’s Vine is now available for the Xbox One. This is surely good news for anyone looking to up their Vine loop count. The Xbox Wire staff writes: Starting today, you can entertain yourself with hours of short, looping videos on the big screen with the addition of the Vine app on Xbox One. Available to …

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Microsoft Gives Businesses New Way To Share Files With Outlook Web App, OneDrive

Microsoft announced a couple of new ways to share files with Outlook Web App (OWA) and OneDrive for Business. The features are aimed at helping people better share and collaborate with one another. In OWA, when you send an email, you can insert a link to a file on your OneDrive for Business cloud drive as opposed to just attaching …

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Microsoft Gives Devs A Look At IE For Windows 10

Microsoft launched a technical preview of Windows 10, and with that comes some updates to Internet Explorer. You can only use the preview at this point if you’re in the WIndows Insider Program, but the company gave developers a glimpse today. It includes the launch of the Internet Explorer Platform Suggestion Box to give feature suggestions. The preview also includes …

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Microsoft Office Adds Sway Presentation Tool

Microsoft announced a new app called Sway, which is part of its Office portfolio. It’s basically a new presentation tool, which lets you add content from your OneDrive account, Facebook, Twitter, YouTube, and other sources to keep track of your ideas and arrange them in a visually enticing way for presentations if you like. While Microsoft doesn’t say it, I …

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Microsoft Unveils Windows 10 Preview

Microsoft revealed Windows 10 on Tuesday. It will be available for “early technical preview” for PC on October 1st. With the release, Microsoft is highlighting advancements for the enterprise and collaboration as well as consistency across devices. It adapts to Xbox, PCs, phones, tablets, and other “tiny gadgets” to delivery that consistency. “Windows 10 will run across the broadest range …

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Bing Ads Launches Enhanced Sitelinks

Microsoft announced the launch of Enhanced Sitelinks for Bing Ads, two years after Google made its version available to the world. Microsoft has been piloting the feature with a few advertisers over the several months, and says performance has been “phenomenal”. Microsoft’s Eliot Li writes, “Most of you are probably familiar with Sitelink Extensions. We have seen our advertisers benefit …

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Steve Ballmer, Clippers Owner, Is Banning Apple Products

After former owner Donald Sterling let his racist flag fly and the world heard the tapes, former Microsoft CEO Steve Ballmer swooped in and bought the Los Angeles Clippers for a reported $2 billion. The deal finalized last month, making Ballmer the official owner of the NBA franchise. Now, in true Ballmer fashion, the Clippers are on the way to …

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Bing Ads Gets Close Variants In Exact Match

Microsoft announced that it is rolling out the inclusion of close variants in exact match for Bing Ads in the U.S. This means exact match will now include minor grammatical variations like plurals, abbreviations, acronyms, spacing, and misspellings. Microsoft’s Matt Bisson writes on the Bing Ads blog: Based on our prior testing, we found that exact match close variants helped …

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