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Local Articles

Search and Social Media: Who Can You Trust?
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The New York Times published a very interesting (and very long) article over the holiday break that raises a lot of questions about Google and search in general. I’ll let you read the 8-page story yourself if you want all the details, but what it boils down to is that Google doesn’t always point you to the best possible results. 

Groupon Responds to Acquisition Rumors
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Update 4:  Groupon has reportedly rejected Google’s offer.

Update 3: Kara Swisher is now reporting that Google has offered $5.3 billion for Groupon, citing "sources close to the situation."

Mobile Users Are Using Their Devices in Your Store. Are You Taking Advantage?
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9 out of 10 mobile Internet users have accessed the mobile web while at a store, according to a new study from Yahoo and Nielsen. Furthermore, 51% of those users indicate that they make a purchase after doing research on their mobile device. 

Businesses Can Offer Customers Deals for Checking In with Yelp

Yelp has announced check-in offers for businesses, meaning that businesses can offer Yelp users special deals for checking in at their place of business. Check-ins are tied to Twitter and Faecbook (for Android and iPhone users), so when a user checks in, they are potentially sharing it with a lot of their friends. 

The feature is part of the business owner dashboard on Yelp, and the company says it gives businesses a measurable way to reward their loyal customers while attracting new ones. 

Is Ranking Number One in Google Losing Its Significance?
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As you may have noticed, Google has been putting a great deal more emphasis on local these days than in years past. That includes everything from the introduction of Google Places and Place Pages to automatically showing more local results for certain searches, as well as various other solutions offered to businesses at the local level, such as product inventory or tag advertising.

Yahoo Partners With Groupon On Local Deals
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Daily deal shopping website Groupon has reached a distribution partnership with Yahoo to bring local deals to users.

Yahoo Aims to Be THE Place for Local Deals
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It’s quite a day for local search. Not only has Google launched a new social recommendation engine to tie into its local results, Yahoo has made a handful of announcements having to do with local and social features. 

Google Brings New Level of Relevancy to Local
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Google has combined local search with personalized search, and social search to make a potentially powerful new kind of Google result that should benefit both users and businesses. These results come from a new Google product called "Hotpot", a recommendation engine designed for integration with Google Places. 

Check-In Apps Add Key Relevancy Factor to Your Marketing
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Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue to flood the mobile app markets. 

Are check-in apps just a fad? Tell us what you think.

Yelp Launches Windows Phone 7 App
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Now that Windows Phone 7 devices are available in the U.S. we can expect that apps to start flooding in. Yelp announced its new Windows Phone 7 app today, available in Europe and the U.S. 

The app lets users use location-aware technology to find restaurants, shops, bars, etc. and read reviews for businesses, browse photos, map business locations, and get directions. 

Considering Check-In App Strategies for Business

It’s been an interesting day for location-based services. Facebook of course made its announcements. Yelp announced it will soon introduce check-in offers

CEO Dennis Crowley “Bullish” on Foursquare for Local Merchants
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"Whenever I hear SMB, I think of Super Mario Bros," Foursquare co-Founder and CEO Dennis Crowley said today. But in all seriousness, he has tremendous pride in his service and its future use for local businesses (among other things). 

Speaking here at ad:tech New York, he compared Foursquare to a Google Analytics for people who walk in your door. "These are your best customers," he said. "The check-in is kind of a commodity."

Milo Launches Useful Local Product Search Android App
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Milo.com announced a new Android app today for local shopping. The company claims this is the only app available in the Android Market that will search the inventory systems of local stores in real-time and tell shoppers (while they’re on the go) what’s currently in stock , where, and which local stores have the best prices. 

Facebook Places “Deals” Rumor, Facebook Makes Deal with Yandex

Nick O’Neill at AllFacebook has an interesting story, claiming Facebook is testing a new "Facebook Deals" service, which would let businesses provide deals when users check-in to their brick and mortar locations. 

Google Maps For Android Gets New Features
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Google announced the launch of a new version of Google Maps for Android that has a new design for Place page reviews, more options to filter search results, and an option for Google Latitude real-time updating.

Place Pages On Android will look pretty much like they do on the desktop. Users can see reviews from around the web and from Google users (for those posted directly to Google Maps). 

Users can filter by distance and ratings, as well as by "open now", "neighborhood", or "related searches". 

Google Intros Place Search to Deliver Local Results More Efficiently
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Google announced a new kind of search result called Place Search today. These results can be accessed from the new "Places" option in the left panel on Google search results pages, but unlike many of the other search options available in the panel, Google will actually return you these results for queries automatically, when it thinks you are looking for local information. 

Place Search results are marked with red pins, much like you’re used to seeing on Google Maps. 

Testimonials From Your Site Can Appear on Google Place Pages
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Last month, Google announced that it is now using Rich Snippets for local search. Webmasters with pages that in some way pertain to real world places, can utilize these to reference those places and optimize for local search results. 

A New Option for Businesses to Levarage Facebook Places

Social app developer Fan Appz has just announced that it has integrated its platform with Facebook Places. The company says this gives businesses "a powerful and easy way to create highly relevant offers based on a customer’s offline activities."

That doesn’t sound bad. 

Yahoo Expands Local Listing Partnership with Dex One
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Yahoo announced today that it has expanded its partnership with Dex One to allow listings on Yahoo Local. "This broadens the reach of Dex One’s local advertiser network, providing their clients with greater exposure in local communities and more consumers with detailed information on local businesses," a spokesperson for Yahoo tells WebProNews.

Facebook Places, the Competition (Including Google) & Your Business
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A great deal of attention has been put on what Facebook Places means for the future of other check-in apps. This discussion has been around as long as the rumors of Facebook launching a location feature, which have been swirling for quite some time.

Will you check in with Facebook Places?
 Let us know.

Yelp Wins: Less Search Visibility

It looks like Yelp may have gotten its wish – for Google not to use its data for Place Pages. It is still unclear to me how less search engine visibility is a good thing, but, Google Place Pages appear to have eliminated Yelp.