All Posts Tagged Tag: ‘Hitwise’
Hitwise has released some data taking a look at search queries of holiday shoppers looking to locate hard-to-find gifts online. You know, those toys that are in demand. Every holiday season has (at leas) one. Once upon a time it was the "Tickle-Me Elmo". Last year it was the Nintnedo Wii. This year it’s…well, still the Nintendo Wii, among some others.
Personal experience speaking: The top three questions a Target employee is likely to hear relate to the location of the restrooms, the location of the seasonal section (Christmas, Halloween, etc.), and – at least in Kentucky – whether or not the store sells cigarettes. But new Hitwise data indicates that inquiries about layaway may become more popular.
Companies put all sorts of time and effort into getting people to search for certain terms. This happens with the expectation that people will then visit corporate sites, but a fresh Hitwise report relays the somewhat threatening news that about 13 percent of searchers wind up somewhere else.
When something seemingly insignificant is able to control a more powerful entity, talk of the tail wagging the dog occasionally comes into play. But according to a new report from Hitwise, the long tail of search is capable of something more akin to launching the dog into orbit.
If the importance of this presidential election has you feeling anxious, fresh stats from Hitwise may not help much. Essentially, they act as a reminder that the world’s watching, and UK residents in particular seem to be interested in a couple of political figures.
There’s been a high volume of searches for Barack Obama since (at least) late last year. Only on a few occasions have searches for the UK’s own prime minister, Gordon Brown, become more common. Meanwhile, interest in Joe Biden has remained quite low even after his nomination.
The economy’s problems have, in some corners, elicited comparisons between now and 1929. Other experts don’t even use the word "recession." However, it looks like the people in charge of the news sites run by Google and Yahoo are in a good position to visit the completely opposite side of the spectrum and focus on some silver linings.
Common sense says that online retailers are in a better position than their brick and mortar counterparts; consumers will be able save time, gas, and possibly the money that would go towards sales taxes by just shopping from home this season. Still, according to a new Hitwise report, the winter is shaping up to be pretty harsh.
Search is important in the business world, keeping companies like Google and Yahoo afloat and causing others to revise their sites in every way imaginable. Search often indicates what society as a whole is up to, as well, and Bill Tancer explored this trait at SMX East.
Like its metallic namesake, Google’s browser named Chrome attracted a lot of attention at first, then seemed to lose its shine and fall out of favor. Still, Hitwise found a surprising side effect of Chrome’s introduction, and Matt Cutts believes that it’s solid in most fundamental senses.
I was out of the country when Heelys hit the scene, so learning about them later, as a novelty shoe line that reminded me of the KangaRoos I wore when I was five, was more of a mental pop culture note than a personal world-changing one. Had I been ten when they became popular, they likely would have shared Reebok Pump status in my personal must-have shoe history.
Then again, I also hadn’t noticed the rise of Uggs and Crocs, either; the thigh-high black boots traversing Japan’s rail system I found a dozen levels more interesting, but for entirely separate reasons.
YouTube is dominant enough among video websites that, in order to keep its rivals from getting squished together at the bottom, it had to be removed from a graph showing Australian market shares. Still, MSN Video and CNET TV are doing well under its rule.
Last week, a Hitwise analysis of Yahoo’s properties showed that search wasn’t the company’s most popular service, and also that it depended a lot on Google for traffic. A new look at Google’s properties shows that search makes up the Mountain View giant’s backbone, and that as time goes by, the industry leader is increasingly self-sufficient.
eBay users everywhere were pleased when the company gave up on making PayPal the only allowable payment option in Australia. But Hitwise has taken a look at the company’s standing on that continent, underlining what was (and may still be) at stake within its borders.
Suppose that Steve Ballmer and Jerry Yang miraculously agreed on something: the sale of Yahoo’s search department. A new Hitwise report sorts through the pile of properties that would remain, and as it turns out, the leftovers look pretty tasty.
News just gets better and better for Google in terms of audience reach. While a search ad deal with Yahoo gives the company potentially 90 percent of the search market (and probably some antitrust headaches), YouTube and Google Video combined attracted 79.16 percent of US online video traffic in May, according to Hitwise.
The government’s plan to stimulate spending by sending out checks may or may not have worked – new Hitwise data doesn’t help a lot there. But other stats indicate that Google fans are a little more prone than Yahoo users to pump money into the online economy.
Over the last 3 years, UK internet traffic to blogs and personal websites has grown by 208%, according to new data from Hitwise.
The web intelligence company has just released new data on blog readership in the United Kingdom which shows 1.19% of all UK web traffic flowed to a blog. (Not a single blog–that would be a great site to own–but to blogs in general)
Google’s pretty good about letting users pass on to other sites, and that is, after all, a search engine’s main function. Most companies prefer it when people stick around, however, and Google Health may play an important part in keeping them close to Mountain View properties.
No changes in ranking seem imminent – Google Reader was actually closer to catching Bloglines ten months ago than it is now. Still, new Hitwise data confirms that these are the top two RSS readers, and in a 12-month comparison, Google’s service is gaining ground.
Video sites should thank comedy shows, car magazines, and news anchors for traffic – they’ve been plugged by all of them. Search engines and social networks also belong on that list, though, and new Hitwise data shows that they’re about even in terms of significance.
Ever get annoyed when a cold or the flu knocks you out of commission for a couple of days? Hitwise examined a site blacklisted by Google, and found that it’s still floundering 11 weeks after the fact.
Some of the features Google introduces do little more than collect dust, while others become extremely popular. The Books Viewability API appears to be part of this second set, as traffic to the UK version of Google Book Search has increased by a dramatic amount since its introduction.
Google may dominate around two-thirds of the search market, but the company’s grip around the online video market is tighter. Hitwise reports that YouTube and Google video combined grab over 77 percent of US video visits.
In March, YouTube snagged 73.18 percent of US visits, a 32 percent increase over March 2007. Despite decreasing by 52 percent, Google Video maintained third place at 4.06 percent, compared to 8.42 percent last year.
Traffic to classified advertising site Craigslist has steadily increased over the past year. Hitwise has an interesting analysis about the sites growth.
U.S. visits to Craigslist were up 93 percent year over year last week and in the Hitwise Classifieds category Craiglist properties, grew 137 percent. The site ranked #23 last week based on share of U.S. Internet visits, up two spots from a month ago and six spots from three months ago.
A reassuring note to our American readers: Mother’s Day isn’t until May 11th. You didn’t miss it. A note to our audience in the UK: you guys have got until March 2nd. Better start moving. And everyone, everywhere, should start thinking about Mother’s Day SEO.
Research firm Hitwise has put together an analysis that looks at the demographics that Yahoo Search attracts compared to the audience that Google draws for search by age group.
According to Heather Hopkins of Hitwise Yahoo Search attracts a younger audience than Google. In the 18-24 year old category Yahoo received 19.33 percent of visits compared to the same demographic for Google, which received 17.91 percent.
Last week Hitwise did an analysis of the percentage of visits to each of Google’s properties. This week it is taking a look at Google properties by page views.
Google.com still ranks first when looking at page views with 55.92 percent of the market share compared to 70.10 percent of visits to the property. YouTube followed with 16.61 percent of page views compared to 10.9 percent share of visits from the previous analysis.
Hitwise has a look at the visitor statistics for Yahoo and Microsoft’s websites, showing just how much market share in the United States the combined company would have.
Total market share for all Yahoo is 13.2% of all of U.S. internet traffic, with MSN having just 2.4% and Google 7.7% Combined, they would have 15.6%, over twice as much as Google.
Everyone knows that, when a graph’s vertical axis goes to 100, whatever is plotted on it will look very different than if that axis went to 1,000. So here’s Mahalo’s good news/bad news situation: a certain diagram makes its growth look astounding, yet it’s still leagues behind Google, Yahoo, and even Ask.
Does your wife nag? Your husband snore? If you’re noticing lots of small, irritating qualities (or big nasty ones) in a significant other, you’re not alone; the latest research from Hitwise found that traffic to divorce websites has nearly tripled since Christmas.
When word spread that The Weather Channel and Weather.com might sell for $5 billion, we duly reported the news. We did not, however, laugh at the number – never mind how many automobiles, houses, or whatever else $5 billion would buy – and now there’s additional data about how it may make sense.
The U.S. doesn’t even celebrate Boxing Day, but in the U.K., it’s quite a big deal; December 26th is often treated as a sort of second Christmas in terms of food-eating and gift-giving. There are also huge sales, and Robin Goad reports that, as a result, Boxing Day was the U.K.’s busiest online shopping day in all of 2007.
Some people want everyone to like them, and this, to be honest, can be a bit pathetic. But businesses may need everyone (or at least a whole lot of folks) to like them, and so Rand Fishkin has addressed the issue of why Yahoo and MSN/Live don’t always send much traffic.
Though more and more people are using search engines all the time, that doesn’t necessarily translate into more diversity in search terms. In fact, according to Hitwise, the top 5% of all search volume consists of just 9 terms.
That’s down from 49 terms in 2005, reports Hitwise UK Research Director Robin Goad, though he doesn’t elaborate on exactly which terms those are.
Know what a Christmas market is? If you’re American, you might well not – Wikipedia lists only six of them for our country, while there are closer to 30 entries for Europe. Still, that’s all the more reason to show interest in a new Hitwise report on the subject.
Google’s stock chart shows a drastic plunge taking place between November 7th and November 12th, but things have since leveled off, and Credit Suisse isn’t worried. An analyst at the firm has actually suggested that Google might hit $900 per share in the next year.